Marketing Performance Data Analyst

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary:

The Marketing Performance Data Analyst will be responsible for driving marketing intelligence and performance visibility across the go-to-market organization. This role involves building and maintaining reporting infrastructure in DOMO to track SaaS marketing KPIs, funnel health, and pipeline performance. The ideal candidate brings a solid understanding of SaaS metrics and modern dashboarding best practices, and is eager to grow into a senior analytics role by learning the full depth of our business — from lead generation through customer lifecycle.

Marketing Performance Reporting — Own and execute reporting for core SaaS marketing and GTM KPIs including MQL/SQL volume, lead-to-opportunity conversion rates, pipeline velocity, CAC, LTV, channel attribution, and campaign ROI. Partner with Marketing and Revenue Operations to troubleshoot data discrepancies and evolve reporting as business needs shift.

Business Intelligence & Dashboarding — Design, develop, and maintain marketing performance dashboards in DOMO, applying strong dashboarding principles (clear hierarchy, actionable metrics, appropriate drill-downs, minimal noise). Perform ad-hoc analyses to support Marketing and Revenue Operations teams. Translate complex data into clear, compelling visual stories that drive decision-making.

Funnel & Pipeline Analytics — Serve as the go-to analyst for marketing funnel and pipeline reporting — tracking stage-over-stage conversion, identifying bottlenecks, and surfacing insights that help the GTM team optimize spend and effort. Develop and maintain KPI definitions and measurement frameworks aligned to SaaS best practices.

Workflow Automation & Data Operations — Build and maintain automated data feeds, alerts, and notification workflows within DOMO. Streamline recurring reporting processes to reduce manual effort and improve data freshness. Support DOMO administration, staying current with platform releases and capabilities.

DOMO — Strong hands-on experience with DOMO is required. You should be comfortable building dashboards, dataflows, and automated alerts — and have opinions about how to do it well.

SaaS Marketing Metrics — Solid working knowledge of key SaaS KPIs and marketing metrics: MQL, SQL, pipeline coverage, conversion rates, CAC, LTV, payback period, funnel velocity, and attribution modeling. You should be able to speak fluently about what these mean and why they matter.

Dashboarding Best Practices — You understand what makes a dashboard useful versus decorative. Experience applying design principles like progressive disclosure, consistent KPI framing, and audience-appropriate detail.

HubSpot — Familiarity with HubSpot's marketing and CRM tools is a plus, particularly for understanding campaign data, lead workflows, and reporting integrations.

Salesforce — Working knowledge of Salesforce data structures is a plus for integration and funnel reporting, but not required.

SQL — Basic familiarity with SQL concepts is a plus. This role won't require query writing initially, but a foundational understanding will serve you well as you grow into more advanced analytics over time. (Think of it less as a job requirement and more as a career investment.)