Marketing Specialist

Bapcor Ltd is the leading automotive aftermarket provider of accessories, equipment and service. We host one of the widest ranges of car parts in the world, with brands including Burson, Autobarn, Midas, Commercial Vehicles Group and JAS

We’re more than just automotive we’re a dynamic, purpose-led organisation powered by people. Our Melbourne-based corporate team plays a critical role in shaping the strategy and success of the Bapcor Group.

In joining our team, you’ll be welcomed into a supportive business that spans more than 1,000 locations with over 5,000 team members across Australia, New Zealand and Thailand. We are passionate about our team, with safety and inclusivity at the forefront of everything we do. We’re also passionate about our customers, products, and living our values of:

• Doing the right thing

• Being in it together

• Giving a damn

• Getting it done

Reporting to the Marketing Operations Manager, the Marketing Specialist (Midas/ABS & Autopro) plays a key role in planning, coordinating, and delivering integrated marketing campaigns that drive brand visibility and sales performance across national retail and franchise networks.

This role is highly collaborative, working closely with marketing, retail operations, franchise partners, and external suppliers to deliver effective marketing activity across the network. You’ll be responsible for coordinating trading plans, catalogue programs, media activity, and local area marketing initiatives across channels including catalogues, TV, radio, press and digital.

You’ll also support above the line campaigns through product and offer briefings and may assist with marketing activity for other brands or major network events when required.

Key Responsibilities:

• Coordinate and deliver trading plans, catalogue programs, and integrated marketing campaigns across Autopro and Midas
• Manage day‑to‑day marketing execution across channels including catalogues, TV, radio, press and digital
• Act as a key point of contact for store networks, responding to marketing, media, and distribution enquiries
• Work with internal teams, agencies, and suppliers to ensure campaigns are delivered on time, on brand, and within budget
• Support local area marketing initiatives and key network events, including store openings and promotional activations
• Analyse local market and competitive activity to identify opportunities to enhance campaign effectiveness

Qualifications

What You’ll Bring

• A degree in Marketing, Communications, or a related discipline (or equivalent experience)
• Proven experience in retail marketing, promotions, or campaign delivery
• Exposure to franchised or multi‑site retail environments (highly regarded)
• Strong customer service and stakeholder management experience

Skills & Capabilities

• Excellent communication and relationship‑building skills
• Strong planning, time‑management and organisational abilities
• High attention to detail and the ability to manage multiple deadlines
• Solid MS Office skills (intermediate level)
• Ability to work autonomously while thriving in a collaborative team

Personal Attributes

• Proactive, can‑do attitude
• Solutions focused and commercially minded
• Team player who builds trust quickly
• Adaptable and committed to continuous improvement

Additional Information

Why join Bapcor?

At Bapcor, we focus on what matters most for our customers, team members and the communities we serve. We go the extra mile to get the job done and always live our values.

In joining our team, you can access:

• Diverse career opportunities within the Bapcor Group

• Discounts across Bapcor products and services, including our Retail and Trade brands

• Industry leading policies to support your work/ life balance (gender neutral parental leave, purchase leave, volunteer leave etc…)

• Paid birthday leave

• Wellbeing support

• Novated leasing and more

We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that’s fair, free from bias and accessible. If you need to inquire about reasonable accommodation for the application process, please email careers@bapcor.com