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Posted 5 months ago

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Marketing Strategist

KenyaRemoteFull-time

AI Summary

A data-driven, creative Marketing Strategist to lead and execute multi-market marketing initiatives, handling strategy, social media, campaign execution, and community engagement.

About this role

We are seeking a creative, data-driven, and action-oriented Marketing Strategist to lead and execute our marketing initiatives across multiple markets. This full-time role is ideal for someone who can think ** strategically , generate fresh marketing ideas , and implement campaigns ** that drive visibility, community engagement, and attendance at public events.

The ideal candidate will be both a strategic planner and a ** hands-on executor , with a strong understanding of social media marketing , content creation , and multi-channel promotion **.

Key Responsibilities

Marketing Strategy & Planning:

  • Develop and implement comprehensive marketing strategies that align with business goals.
  • Collaborate with leadership to identify opportunities, prioritize initiatives, and set marketing direction.

Social Media Marketing:

  • Create and schedule engaging content across **Facebook, Instagram **, and other relevant platforms.
  • Monitor performance and engagement metrics, and adjust strategy accordingly.
  • Build brand awareness and encourage audience growth and interaction.

Campaign Development & Execution:

  • Design and execute targeted marketing campaigns to drive attendance, engagement, and sales.
  • Oversee content planning for newsletters, promotional emails, and announcements.
  • Coordinate campaigns around public events to boost visibility and turnout.

Community Engagement:

  • Promote participation and increase public attendance at events.
  • Work with local partners and stakeholders to expand community reach.

Brand Visibility & Implementation:

  • Ensure consistency in brand messaging, voice, and design across all platforms.
  • Track campaign performance, report on key metrics, and recommend adjustments for improved ROI.

What We're Looking For

  • Proven experience as a **Marketing Strategist, Marketing Manager **, or similar role.
  • Strong understanding of **social media platforms **(especially Facebook and Instagram).
  • Creative mindset with the ability to generate engaging content and new ideas.
  • Experience with email marketing tools and campaign design.
  • Ability to take initiative and drive implementation with minimal supervision.
  • Excellent communication skills and ability to collaborate with leadership and cross-functional teams.
  • Experience in event promotion or community-based marketing is a strong plus.

Tools You Might Use

  • Canva / Adobe Creative Suite
  • Meta Business Suite (Facebook/Instagram)
  • Mailchimp / Constant Contact / Other newsletter platforms
  • Google Analytics / Meta Insights

This is a full time job

100% Remote Work

Up to $8/hr

US time zone

Skills

Adobe Creative SuiteCanvaConstant ContactFacebookGoogle AnalyticsInstagramMailchimpMeta Business Suite

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