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Samba

Posted 1 month ago

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Measurement Analyst

New York CityOn-siteFull-time

AI Summary

Measurement Analyst responsible for extracting and modeling data from Samba sources, performing joins across datasets, conducting exploratory analyses, and visualizing results for internal and external stakeholders. Manages Jira workflows and looks to automate repeatable processes using AI tools.

About this role

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

Samba is building the future of cross-channel media measurement, and we are seeking our next rockstar Measurement Analyst to build with us!

Samba is an AI-forward data, measurement, and technology company. Using billions of signals from smart TVs, data partners, and the open web, we connect what media people watch and consume with what they do online and the real world. We use this information to help the world’s leading brands make data-informed decisions in content planning, media planning, audience activation, content and ads measurement, and more.

At Samba, Measurement Science is a service organization responsible for using Samba data, measurement, and insights to add value to our customers. The organization is aligned into four verticals: Measurement Partners, Insights, Strategic Initiatives, and Technical Measurement Operations. The Data Analyst role sits in the Technical Measurement Operations team, and provides support cross-functionally to all Measurement Science team members. The role reports to the VP Measurement Science.

What You'll Do

  • Analyst Tasks
  • Extract data from Samba databases (e.g. conversion rate by audience segment).
  • Perform custom matches and/or joins from disparate sources (e.g. ad exposure files from a publisher, conversion data from a measurement partner, and panel weights from the Samba measurement panel).
  • Exploratory analysis and statistics (e.g. drivers analysis to identify what the key drivers were of campaign performance, content viewership, or other metrics.
  • Visualize data to make it more accessible internally and externally.
  • Administrative Tasks
  • Independently manage, maintain, and execute the JIRA board ticketing system.
  • Define mechanisms (e.g. weekly standups, office hours) to manage workflows.
  • Incorporate AI into workflows and outputs and turn common requests into repeatable processes (e.g. templates, workbooks).

    • Who You Are

  • The James/Jayne Bond of Data Analysis
  • Sophisticated technical mastery of SQL, Python, Databricks, BigQuery
  • Cool under pressure - thrives in tackling high-stakes, complex data challenges.
  • Resourceful in problem solving - enjoys working independently to solve issues.
  • Unconventional - does things as they should be done, not have been done.
  • Goal-oriented - relentlessly driven to achieve goals and team success.

    • Required Skills & Experience

  • 4-8 years of experience in a technical data analyst role.
  • Absolute technical fluency in SQL, Python, Databricks, BigQuery.
  • Capabilities in statistical analyses, modeling, and exploratory data investigations.
  • Strong communication skills, obsessively organized, meticulously detail-oriented.
  • Knowledgeable in how to leverage AI tools to improve efficiency, accuracy, and workflows.

    • Preferred Skills & Qualifications

  • Experience in adtech and/or media, marketing, or measurement analytics.
  • Experience independently managing JIRA or similar ticketing and prioritization systems.
  • Experience identifying opportunities for scaling common asks into repeatable processes.

    • Skills

    Adtech AnalyticsAI-assisted ToolingBigQueryDatabricksData CleaningData ModelingData VisualizationData WranglingExploratory Data AnalysisJiraMeasurement & AnalyticsPythonSQLStatistical AnalysisWorkflow Automation

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