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Samba

Posted 3 months ago

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Measurement Partner, International

SydneyRemoteFull-time

AI Summary

This role leads end-to-end campaign measurement studies for Samba TV in Australia, acting as the primary measurement expert and driving adoption of ad effectiveness solutions for APAC.

About this role

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

Samba TV is expanding its measurement capabilities in the Australian market, and we're looking for a Measurement Partner to be at the forefront of that growth. In this role, you will own the full lifecycle of campaign measurement studies — from feasibility and study design through to analysis and client-ready report delivery — across Samba TV's growing portfolio of media, advertising, and publishing partners in APAC.
This is a high-impact individual contributor role for a measurement professional who thrives at the intersection of product, data science, client partnership, and market development. You'll serve as Samba TV's primary measurement subject matter expert in Australia, driving adoption of our ad effectiveness solutions while helping build the local norms and benchmarks that will define our regional narrative for years to come.

WHAT YOU'LL DO

  • Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners
  • Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs
  • Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
  • Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets
  • Drive adoption of Samba TV's measurement products among new and existing partners in the Australian market
  • Catalog feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams
  • Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup
  • Assist in building Australia-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba TV's measurement solutions in a local market context
  • Develop and improve existing measurement processes to create efficiencies focused on scale across the APAC region

    • WHO YOU ARE

  • BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
  • 5+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
  • Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in Australia, including relationships between platforms, agencies, and brand teams
  • Comfortable managing large data sets using R, SQL, Python, or similar tools
  • Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes
  • Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
  • Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process
  • Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients
  • Experience with streaming and digital video measurement methodologies, with knowledge of the Australian broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage
  • Confident communicator with a track record of building and maintaining client relationships in the Australian market
  • Familiarity with local Australian data and measurement ecosystem (e.g. OzTAM, Nielsen, IAB Australia standards) is a plus
  • Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America

    • Skills

    BVODControl/exposed MethodologiesData ManagementData VisualizationDOOHDSPsExperimental DesignIAB Australia StandardsNielsenOzTAMPythonRSQLSSPsStatisticsSVOD

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