Media Buyer - Affiliate Lead Generation

Company Overview

Our client is a fast-growing performance marketing company specializing in affiliate lead generation across multiple high-performing verticals. Focused on scaling ROI-positive campaigns through data-driven strategy and high-volume creative testing, the company operates in a fast-paced, growth-oriented environment where ownership, innovation, and performance are highly valued.

Job Summary

Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. This role is ideal for someone with strong Meta advertising expertise, a sharp analytical mindset, and the ability to consistently launch profitable campaigns. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities.

This position is open to candidates across different experience levels, as compensation is largely performance-based and tied to results.

Work Arrangements

Reporting To: Founder

Location: Remote

Work Schedule: 8 hours/day - 5 days/week

Time Zone: Minimum 7 hours overlap with EST business hours (9 AM - 5 PM EST)

Compensation: Performance-based structure with base compensation and incentives.

Key Responsibilities

• Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals.
• Drive consistent ROI through daily campaign analysis and optimization.
• Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale.
• Produce and launch a minimum of 10 new ads and 3 new landing pages weekly.
• Monitor campaign performance metrics and identify opportunities for profitable scaling.
• Maintain ROI targets while increasing ad spend and campaign volume.
• Identify and scale high-performing affiliate offers across various verticals.
• Ensure proper tracking setup, campaign compliance, and performance monitoring.
• Follow and improve internal SOPs and operational workflows.
• Collaborate with the team to share insights and best practices.
• Mentor or coach junior buyers as the team grows (preferred but not required).

Requirements

Mandatory

• Proven hands-on experience with Meta media buying in affiliate lead generation.
• Demonstrated history of running ROI-positive campaigns.
• Strong understanding of campaign structures, scaling strategies, and performance metrics.
• Ability to create compelling ad angles, hooks, and creative concepts.
• Comfortable working in a fast-paced, performance-driven environment.
• Strong proven experience with
• Meta Ads Manager
• Affiliate tracking platforms (Redtrack strongly preferred)
• Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent

Preferred

• Experience mentoring or managing other media buyers.
• Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce.
• Preferred tools:
• Google Ads / YouTube Ads
• TikTok Ads
• Canva
• AI tools for scriptwriting and creative production

Primary Verticals

• Core Verticals: Education, Personal Loans, Refinance Offers
• Additional Verticals (optional experience): Windows, Gutters, Roofing, Credit Cards, Auto Insurance, Affiliate eComm.

What are your KPIs?

First 30 Days (Ramp-Up Period)

• Manage approximately $1,000/day in ad spend
• Achieve a minimum 10% ROI / Gross Margin
• Launch at least 10 new ads per week
• Develop and launch 3 new landing pages per week
• Demonstrate the ability to identify winning creatives, offers, and scaling opportunities

Ongoing Performance Targets

• Manage and scale campaigns to $100,000+ monthly ad spend
• Maintain 25%+ ROI / Gross Margin
• Consistently launch 10 new ads per week
• Consistently launch 3 new landing pages per week
• Scale profitable campaigns while maintaining performance targets
• Continuously test and optimize creatives, funnels, and offers to drive growth

*KPIs are the steady-state target. Ramp will be calibrated based on starting experience.