Performance Marketing Manager

Role Overview:

The Performance Marketing Manager will be responsible for planning, executing, optimizing,

and scaling user acquisition campaigns focused on acquiring paying subscribers.

· Credit Card subscriptions

· Apple Store Billing

· Google Play Billing

The ideal candidate should have strong hands-on experience in performance marketing for

subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce

businesses.

Key Responsibilities:

5- Customer Acquisition

· Develop and execute paid acquisition strategies to drive subscriber growth.

· Manage campaigns across:

o Meta Ads (Facebook & Instagram)

o Google Ads (UAC, Search, Display, YouTube)

o TikTok Ads

o DSPs and affiliate channels

· Optimize campaigns toward:

o Paid subscriptions

o ROAS

o CAC

o LTV

o Retention quality

2- Subscription & Billing Optimization

· Drive acquisition focused on:

o Credit card payments

o Apple App Store billing

o Google Play billing

· Work closely with product and technical teams to improve conversion funnels and

· payment success rates.

· Analyze subscription drop-offs and optimize onboarding and checkout flows.

3- Analytics & Reporting

· Monitor and report on:

o CAC

o CPI

o Conversion rates

o ROAS

o Subscription retention

o Cohort performance

· Build dashboards and performance reports for management.

· Use attribution and analytics tools such as:

o AppsFlyer

o Firebase

o Google Analytics

o Adjust

o Mixpanel (preferred)

4- Creative & Growth Optimization

· Lead A/B testing initiatives for creatives, landing pages, and app store assets.

· Coordinate with design and content teams to produce high-performing ad creatives.

· Continuously identify growth opportunities and scaling strategies.

5- Agency & Partner Management

· Manage media buying agencies and external partners where applicable.

· Ensure proper tracking implementation and campaign governance.

Requirements

· Bachelor’s degree in business administration, mass communication or any other related field.

· 7+ years of experience in performance marketing or growth marketing.

· Strong experience managing mobile app acquisition campaigns.

· Proven experience acquiring paying customers for subscription-based services.

· Experience with:

o Apple Store subscriptions

o Google Play subscriptions

o Credit card acquisition funnels

· Strong analytical and reporting skills.

· Hands-on experience with Meta and Google campaign optimization.

· Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly

· preferred.