Performance Marketing Manager

Viktor is the AI coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate.

The team is small. The scope is not.

The Short Version

You own a paid acquisition channel for Viktor — Google or Meta, whichever is your home turf. Search, Performance Max, YouTube, Facebook, Instagram, the full stack of whichever platform you came up on. Strategy, keyword and audience structure, creative direction, budget, performance. You're the person who turns paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimize, not a dashboard to report on.

What's Actually Going On Here

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google and Meta are both channels we believe in. You'll be the founding owner of one of them — end-to-end, no agency layer.

Day-1 operator. Day-180 architect of how Viktor runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.

What You'll Actually Do

• Own your channel end-to-end at scale. You'll be deploying serious budget from day one and scaling from there. Google: search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget. Meta: campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.

• Run the conversion path. Landing page and post-click experimentation alongside the ad work. On Google, Quality Score and post-click conversion are part of your job. On Meta, the creative engine is part of your job — brief, produce, ship, and iterate on static, video, UGC-style ads at high velocity. Either way, you don't wait for someone else to unblock you.

• Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings. Velocity over polish.

• Own measurement and attribution for the channel. Enhanced conversions and offline conversion import for Google. CAPI, pixel hygiene, view-through assumptions for Meta. Conversion modeling either way. You know what the platform is telling the truth about and what it isn't.

• Build the playbook. Keyword, audience, asset, and creative libraries. Search terms that convert, lookalikes and retargeting segments that scale, copy and creative concepts that hold up. The playbook compounds.

• Partner with the Head of Performance Marketing on budget and prioritization. Push back when your channel isn't the right answer for a goal. Make the case when it is. Bring the data to every cross-channel conversation.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
  

The Bar

You'll be measured on pipeline and CAC from your channel. Not on impression share, CTR, or campaign count.

"I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them.

How You'll Know It's Working

• 30 days. Account audited. Wasteful spend and bad targeting killed. Tracking and attribution clean. First experiments shipped with clear hypotheses.

• 60 days. Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. Creative or landing page production cadence locked. CAC trend visible. Weekly read-out into the Performance Marketing cycle.

• 90 days. Your channel is predictable and scaling, with a documented playbook. Experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.
  

Who You Are

• Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI. Pipeline-accountable. You don't need to be a master of both — you need to be excellent at one.

• You've personally managed six- or seven-figure monthly budgets on your channel and have the receipts. Not "influenced" or "contributed to" — owned the spend and the outcome.

• You think about the whole conversion path. Ad to landing page to signup to paying. Quality Score matters because pipeline matters. Creative matters because pipeline matters.

• If Google is your channel: strong instinct for keyword strategy, match-type discipline, search intent, and landing page experimentation.

• If Meta is your channel: strong creative instinct. You can brief a creator, edit a video, write the hook, and judge what'll work before you ship it.

• Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• Operator-first. You're in the account every day, not adjacent to it.

• Strong partner. You work shoulder-to-shoulder with the Head of Performance Marketing — bringing data, taking direction when it's right, pushing back when it's not.

• AI-native daily workflow. Claude and generative creative tools are core to how you work — for ad copy iteration, query and audience analysis, creative production, reporting.

• Founder mentality. Building a channel from a real foundation, not inheriting a mature program.

• EU primary. NYC secondary. Remote OK with EU/ET overlap.
  

Why This Role Is Different

• No agency layer. You own the account.

• The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
  

Even Better If

• You've scaled paid from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned both ad account and landing page or creative production in a prior role.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Everyone here owns something real. Not a task. A surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.

We use Viktor to build Viktor. You'll see what you're working on in action every day.

Why Viktor

This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. That doesn't last forever. Right now, it's still true.

Compensation

Competitive salary and the kind of ownership that only exists at this stage.

We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.