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Posted 14 days ago

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Pre-Sales Researcher (marketing)

Cape Town, Western Cape, South AfricaOn-site

AI Summary

A junior pre-sales researcher who identifies decision-makers and builds contact lists, then plans and executes direct mail and email marketing campaigns to promote events to senior executives in the region.

About this role

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a pre-sales researcher. You will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position, fresh graduates are encouraged to apply.

This is an in-person role located in our Cape Town office.


Key Responsibilities

  • Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.

  • Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.

  • To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns as well as developing a fundamental understanding of each event.

  • Analyze and identify target client contacts based on event topic and geographic markets through research.

  • Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.

  • Proactively contribute to the overall effectiveness of event marketing campaigns


Qualifications

  • Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration

  • Experience required in lead generation, prospecting or excellent research abilities.

  • Practical marketing experience will be considered an advantage (1-2 years)

  • Excellent knowledge of the English language

  • French language to be considered an advantage

  • Willingness to adapt to a performance driven culture.

  • Must be computer literate and proficient in Microsoft Office applications.

Compensation & Benefits

  • Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.

  • Promotion up the ranks is achievable with consistently high performance.

  • Professional work environment.

  • Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

#LI-Onsite

Skills

CRMDirect MailEmailLinkedInMicrosoft Office

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