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Posted 2 months ago

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Product Marketing Manager

Cambridge, Ontario, CanadaOn-siteFull-time

AI Summary

Product Marketing Manager owns product positioning and go-to-market strategies, translating product features into compelling value propositions to drive pipeline and product adoption in B2B SaaS for healthcare/senior living.

About this role

MealSuite builds end-to-end foodservice technology for healthcare and senior living organizations. Our mission is to help care teams deliver better dining experiences with less effort. We’re a fast-growing team working on meaningful problems that directly impact patient and resident care.

About the Role

We’re looking for a Product Marketing Manager to join our ** Growth Marketing** team. Reporting to the ** Manager, Growth Marketing **, you will define and scale product marketing at MealSuite by owning product positioning and translating it into high-impact growth marketing initiatives to drive pipeline and product adoption within the senior living and healthcare space. You will develop clear, differentiated messaging and go-to-market strategies that improve win rates and overall market impact. You will also partner cross-functionally to align teams around a consistent narrative and use market and customer insights to drive measurable business outcomes.

What You’ll Do

  • Partner with Product Managers to align new features with market needs and translate them into compelling value propositions.
  • Develop core messaging frameworks, content, and narratives that power campaigns, ensure consistent storytelling across channels, and incorporate customer stories and proof points.
  • Continuously refine and adapt product messaging based on market feedback, performance data, and evolving product capabilities.
  • Own and execute go-to-market plans including launch coordination and partner with digital marketing manager on post-launch optimization activities.
  • Collaborate with Sales Enablement and Customer Operations by equipping them with the narrative & materials needed to support their internal training and execution.
  • Complete competitive research regularly and provide insights to Product, Growth Marketing, Customer Experience and Sales departments to support product development, enhance marketing efforts, and refine sales conversations.

What You Bring

  • 6–10 years of experience in product marketing or related roles (B2B SaaS preferred).
  • Deep knowledge of B2B SaaS product marketing, including positioning, messaging, competitive differentiation, and how these impact revenue outcomes such as pipeline, win rates, and retention.
  • Strong strategic thinking grounded in market research, customer insights, and data analysis, with the ability to independently identify market opportunities and refine strategy.
  • Ability to thrive in a collaborative, fast-moving environment.
  • Demonstrated experience launching product marketing initiatives that drive growth by influencing pipeline generation, win rates, product adoption, and retention, with a strong focus on defining and tracking key metrics.
  • Experience conducting market research, customer insights work, and building or using competitive intelligence to inform strategy and positioning.
  • University degree in Marketing, Business, or a related discipline required.
  • Willingness to travel occasionally; valid passport with no travel restrictions (Canada/USA; Vietnam if required).

Compensation:$103,300–$110,600 CAD ** OR** $113,200-$120,500 USD per year

This role requires working onsite in our Cambridge or Dallas office ** two days per week **.

If you’re more than an hour away, apply anyway we’re open to discussing options.

Why You’ll Love Working Here

*   **Unlimited paid time off **–yeah, you read that right! We trust our employees to build their own version of balance so they can feel rejuvenated to bring their best every day. 
*   **Retirement savings support** – we invest in your future with RRSP/401(k) matching at 100% up to 3%, because long-term security matters just as much as day-to-day balance.

*   **Health benefits **–this includes medical, dental, and vision options, life & disability insurance, &paid maternity and parental leave.

*   **Hybrid flexibility **–we value the collaboration, mentorship and learning that come from physically working next to one another, as well as the benefits that remote work can offer. 

*   **Work-life balance **–this is supported by the fact that more than 90% of current employees agree that their leader supports their wellbeing. 

*   **An inclusive workplace **–women account for 53% of our employees and 58% of people leaders. 

*   **Participation in our equity program **–we’d love for you to share in MealSuite's success as we continue to grow! 

*   **Opportunities for career development and advancement **–we support our employees in pursuing and achieving their professional goals. 

*   **Purposeful work with a positive community impact **–more than 90% of our North American employees agree that the company’s purpose aligns with their personal values. Learn more about our values at[mealsuite.com/careers](https://www.mealsuite.com/careers).

We want to ensure that every qualified individual has an equal opportunity to work with us.If you require accommodation to our application process,pleasecontact accommodations@mealsuite.com.

MealSuite uses AI-assisted tools during parts of the hiring process, including screening and workflow automation. All final hiring decisions are made by people.

This is a current vacancy, and we are actively hiring for this position.

Skills

B2B SaaS Product MarketingCompetitive AnalysisContent Creation For CampaignsCross-Functional CollaborationCustomer InsightsData-driven OptimizationGo-to-market StrategyLaunch CoordinationMarketing Metrics And KPIsMarket ResearchPerformance AnalysisPositioning And MessagingProof Points And Customer StoriesSales Enablement MaterialsStorytelling Across Channels

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