Posted 4 months ago

Programmatic Manager

AsiaRemote

AI Summary

Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS. Lead media strategy, optimization, and experimentation across APAC channels and formats.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Objective:

Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS.

Responsibilities:

Develop and lead programmatic media strategy across APAC markets

Identify growth opportunities across new markets, platforms, ad formats, and inventory types

Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG)

Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance

Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO

Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH

Requirements:

Strong experience in programmatic advertising across app and web, with a focus on new user acquisition

Deep understanding of programmatic trends, technologies, and best practices

Existing relationships with programmatic platforms and networks

Ideal to have exposure with AppsFlyer products

Strong analytical and reporting skills

Experience in crypto, fintech, or online trading platforms

Strong APAC-focused programmatic experience

Skills

Ad Serving PlatformsAI/machine Learning In Ad TechAPAC Market KnowledgeAppsFlyerAttribution And AnalyticsBidding OptimizationBrand SafetyContextual TargetingCreative Performance OptimizationCrypto/fintech Ad ComplianceCTVDCODOOHFrequency CappingMedia Measurement And ReportingMobile AttributionOpen AuctionsPMPsPreferred DealsProgrammatic AdvertisingProgrammatic AudioProgrammatic GuaranteedRemarketingWeb And App Advertising

Programmatic Manager

About this role

Responsibilities:

Requirements:

Skills

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