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Ftmo

Posted 4 days ago

Open

Programmatic Specialist

PragueOn-siteFull-time

AI Summary

At FTMO, we believe that company growth starts with people. We are a team that pushes forward together, supports one another, and celebrates shared achievements.

About this role

At FTMO, we believe that company growth starts with people. We are a team that pushes forward together, supports one another, and celebrates shared achievements. Our environment creates space for talents to grow – individually, as a team, and across the whole company.

We are looking for an experienced digital advertising expert to strengthen our marketing team and lead the full launch of our programmatic buying via Display & Video 360.

The ideal candidate has strong performance marketing expertise and hands-on experience with the Google Marketing Platform. You will have full support: top-tier creatives from our in-house design and video teams, advanced analytics from our BI department, and direct access to Google thanks to our key partner status.

What awaits you in this role?

  • Launch and strategic management of programmatic advertising: You will be the key person to launch and set up processes for media buying via DV360.

  • Leading and optimizing performance campaigns with the goal of maximizing results.

  • Designing and implementing advanced automation strategies within RTB tools.

  • Developing the FTMO brand in new markets.

  • In-depth data analysis and identifying key insights for further optimizations.

  • Active collaboration with the team and bringing new ideas to improve campaign performance.

  • Opportunity to participate in strategic decisions and the creation of long-term plans.

  • Advanced data analysis (Campaign Manager 360, GA4) and uncovering key correlations for next-level optimization.

What skills should you have?

  • Expertise in Google Marketing Platform (DV360, CM360): You understand account setup and architecture, Floodlights, bidding strategies, and frequency capping.

  • Buying Strategy: Experience with Open Auction, setting up PMP deals, and Programmatic Guaranteed.

  • Technical Knowledge: You understand ad specs (HTML5, VAST/VPAID) and can effectively brief our creative team.

  • Data & Brand Safety: Advanced audience management (1st/3rd party) and ensuring a safe brand environment (verification tools).

  • Advanced Analytics: understanding attribution models, post-view conversions, and Brand Lift studies.

Why join the FTMO team?

  • We are a Czech fintech that, since 2015, has grown from an idea into a global project. 🚀

  • 300+ amazing teammates. We’re a great team who learn from each other every day.🤜🤛

  • How do we work? We focus on meaningful work and open communication, while only adopting processes that make our lives easier.

  • Prague, Národní třída. Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility.

  • What if I don’t trade? No worries. We’ll show you what our product is all about and introduce you to the basics of trading.

  • Free fruit, snacks, and coffee are always within reach in the office.

  • How do we promote strong relationships and well-being? Company cottage, team building events, and running club.

  • Flexible hybrid model. We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced.

*The benefits mentioned above apply to on-site employees in our Prague office.

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