
Posted 2 months ago
Sales Development Representative
AI Summary
SDR who builds top-of-funnel pipeline for the employer channel, performing outbound prospecting and setting qualified discovery calls for AEs across HR, benefits, and occupational health buyers.
About this role
About Hike Medical
Hike Medical is building the defining company in musculoskeletal care. We sit at the intersection of AI, robotics, and healthcare, operating across three product lines: a proprietary AI-vision platform that turns a 30 second web-based foot scan into custom 3D-printed orthotics, an AI agent platform that automates the entire DME workflow from pre-visit processing to claims and revenue cycle, and SoleForge, our vertically integrated 3D printing factory producing custom medical devices at a scale the industry has never seen.
Our customers are both the largest employers on earth and the biggest companies in orthotics and prosthetics. On the clinical side, we're live across the industry's largest national providers. On the employer side, Fortune 50 companies trust us to protect their on-their-feet workforces.
But custom insoles are just the wedge. Our long-term vision is bionics: AI-designed, robotically manufactured orthotic and prosthetic devices at scale, replacing a fragmented, manual industry that hasn't changed in decades. Insoles today, full DME tomorrow, bionics by 2040. Read the full vision at bionics2040.com.
We've stealthily raised $22M through Seed and Series A backed by top-tier investors who invested early in companies like OpenAI, Anduril, and Mercury. We run a fast, results first, high ownership culture out of our new SF Rincon Hill office. If you want to work on problems that sit at the frontier of AI, manufacturing, and healthcare, this is the place.
The Role
We're building our employer sales engine from the ground up and need an SDR who can turn cold outreach into warm pipeline across the HR, benefits, and occupational health buyers who protect America's workforce. You'll sit at the tip of the spear on our employer channel, partnering closely with Account Executives and leadership to drive top-of-funnel activity across brokers, consultants, and direct enterprise employers.
This is a high-visibility role with a clear path to AE. If you want to own something real, learn from founders who've done it before, and be on the ground floor of a category-creating company — this is it.
What You'll Do
Own top-of-funnel pipeline generation for the employer channel — outbound prospecting via cold email, cold call, LinkedIn, and creative sequencing
Identify, research, and prioritize target accounts across large self-insured employers, brokers, benefits consultants, and TPAs
Book qualified discovery calls and demos
Partner with AEs on account strategy, messaging, and follow-through
Maintain clean, accurate records in CRM — logging activity, updating pipeline stages, and tracking outreach cadences
Test and iterate on outbound messaging and sequences to improve top-of-funnel conversion
Represent Hike's brand with credibility and warmth — you're often the first human touchpoint for a prospect
Share market feedback with leadership to sharpen ICP, messaging, and channel strategy
What We're Looking For
These are not hard-and-fast requirements — we care more about crisp execution and ownership than checking every box.
1–3+ years of B2B sales or SDR/BDR experience, ideally in healthcare, employer benefits, HR tech, or adjacent markets
Proven track record of consistent outbound activity and quota attainment
Fluency with cold outreach across phone, email, and LinkedIn
High-agency mindset — you build your own lists, write your own copy, and find your own path in
Strong written and verbal communication; you can write a cold email that actually gets opened
Comfortable selling to HR and benefits buyers, or eager to learn fast
Organized and disciplined with pipeline hygiene, follow-through, and next-step ownership
Hungry to grow — you see this as a launching pad, not a parking spot
Nice-to-Haves
Experience selling into employers, health plans, or occupational health
Familiarity with broker and benefits consultant channels (Gallagher, Lockton, Mercer, AON, WTW)
Experience at a venture-backed or high-growth startup
HubSpot or Apollo.io experience
Background in healthcare, digital health, or med-device
What You'll Get
Competitive base + variable compensation tied to meetings booked and pipeline created
Competitive equity
Medical, dental, and vision coverage
$15K relocation bonus if needed
Daily collaboration with the founding team and senior leadership
Clear promotion path to Account Executive as we scale the employer team
Free custom insoles (of course…)
Skills
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