Sales Manager
AI Summary
Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon and we’re proud of the strong, upbeat culture and dynamic startup feel we’ve built along the way.
About this role
We’re hiring our first senior Sales Manager, a foundational hire as we build a structured, AI-native sales function. This is a player-coach role reporting directly to our Founder/CEO, covering two distinct revenue opportunities:
• B2B sales of Reli.’s physical product catalog (separate from our Amazon retail channel)
• Commercial sales of Rel.ai, our agentic AI software product, launching this 2026
You’ll personally drive high-value deals, manage a direct report from day one, and build the process, systems, and tooling stack that will power this function for years to come.
What Makes This Role Exciting
Build the sales function from scratch: B2B sales of our physical products and the entire commercial motion for Rel.ai are wide-open opportunities. The pipeline architecture, sales process, KPI dashboards, and AI-native tooling stack; you’d design all of it. You’ll report directly to our Founder/CEO with real visibility and real influence over the direction of the company. Strong performance opens a multi-year path to Director and eventually VP-level scope; internal promotion is core to how Reli. operates.
B2B physical product sales: Reli.’s catalog includes trash bags and can liners, paper bags, polymailers and shipping supplies, foodservice disposables, gloves and PPE, food storage bags, and more. The B2B buyer universe is large and diverse: restaurants, hospitality, healthcare, e-commerce fulfillment, property management, schools, offices, and janitorial services. You’d be building direct B2B relationships in categories where we have strong product-market fit but limited non-Amazon coverage today.
Rel.ai software - selling agentic AI to eCommerce brands: Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. You’d own the full commercial motion from launch: outbound prospecting, demos, pricing, closing, and expansion. This is a genuinely interesting product to sell to sophisticated buyers, and you’d be building the entire playbook.
AI-native from day one: We’re building this sales function around what’s actually possible this 2026; AI-driven research and prospecting, conversational AI in the pipeline, modern pipeline analytics. We’re starting clean, which means designing around modern capabilities rather than retrofitting them. We’re looking for someone who’s already evolved their own approach to sales and is excited to build a team that operates this way.
A team member from day one: You’d inherit one direct report on day one - an experienced team member from our Customer Success side who brings real account knowledge, existing relationships, and an active pipeline. You’d shape what their evolved role looks like in your first 60 days. This is a genuine asset for hitting your Year 1 numbers.