Posted 7 months ago

Senior Client Strategist

New York CityOn-siteFull-time

AI Summary

Senior Client Strategist who develops sponsorships and brand partnerships, collaborates across sales and editorial to create compelling materials, and guides strategy from research to execution for multiple Playon portfolio brands.

About this role

Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network.

The Outcomes You’ll Deliver

• Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling

• Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners

• Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement

• Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows

In this role, you can expect to

Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial

Lead ongoing management and creative development of media kit and marketing materials / templates / decks

Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service

Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials

To thrive in this role, you have

Bachelor's Degree and 5+ years sales marketing and/or client strategy experience

Demonstrated track record of building creative, visual sales materials and informed brand stories

Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members

Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes

Organized, strategic thinker who’s able to take concepts to reality for brand partners

Strong written and verbal communication skills

Interest in and enthusiasm for high school and broader sports marketplace

Proficient in Figma Slides, Pitch.com, PowerPoint, Keynote, and other design / presentation tools (e.g. Canva)

Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more

How You Play

Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Skills

Ad MeasurementAudioBranded ContentCanvaData/TargetingDigital LandscapeDisplayEventsFigmaKeynotePitch.comPowerPointSlidesSocialVideo

Senior Client Strategist

About this role

In this role, you can expect to

To thrive in this role, you have

How You Play

Skills

Explore related jobs

More jobs at PlayOn

Similar Ad Measurement jobs

Jobs in New York City

Browse these categories