Senior Digital Advertising Strategist

What is the day in the life of a Senior Advertising Strategist?

Lead the hands-on execution and optimisation of paid media campaigns acrossAmazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, Ebay, Zalando & Allegro and other retail media channels.

Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.

Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts.

Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.

Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates.

Deliver weekly, monthly, and quarterlyreporting, telling performance stories that inform future strategy.

Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.

Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.

What will I need to thrive in this role:

2:1/1st degree or above

3+ years’ hands-on experience in Search or Performance Marketing, ideally within an agency or ecommerce environment. Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus)

A strong analytical mindset with the ability to turn performance data into clear insights and actions

Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance

Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams

Naturally curious with strong critical thinking skills — you question assumptions, spot patterns, and solve problems proactively

Experience working with retail or ecommerce brands is highly desirable

We are looking for individuals who are:

Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

An initial phone interview with Pattern’s talent acquisition team (20 minutes).

An interview with one of the hiring team (30 minutes).

A case study in the form of presentation (1hr).

A focus interview with the hiring manager (30 minutes).

Top-Grading with HR and Reference Collection

Offer

How to Stand Out – in the Interview and Beyond

Come prepared with specific, data-driven examples of your work — what you did, how you did it, and what impact it made

Use clear frameworks like STAR (Situation, Task, Action, Result) or Answer First to structure your responses with clarity and purpose

Show us your critical thinking and curiosity — how do you approach challenges, uncover insights, and bring fresh ideas to the table?

Tell us how you’ll add value at Pattern, both through your skills and your mindset — we’re looking for proactive thinkers, not just task-doers

If you’ve explored side projects in analytics, ecommerce, or performance marketing, we’d love to hear what you built or learned

We value people who are:

Self-driven and take full ownership of their work

Agile in their thinking and fast to test, learn and iterate

Organised, responsive and follow through to completion

Enthusiastic about performance, data, and what’s next in retail media

Above all, be yourself — sharp, curious, and ready to make a difference

Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

28 days Holiday (increasing to 32 with each year of service)

Competitive salary

RSUs (Restricted Stock Units)

Hybrid working (3 days a week in the office)

Private Medical Insurance + gym discounts

Free breakfast and snacks in the office

Enhanced Pension Scheme

Cycle to Work scheme

Enhanced Maternity and Paternity leave and pay

4 week work from anywhere policy

Regular company socials

Nursery Scheme