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Posted 5 months ago

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Senior Director, Product Management - International Product Strategy

LondonRemoteFull-time

AI Summary

Senior product leader responsible for shaping international expansion strategy, advocating non-US market needs in product planning, and driving global go-to-market playbooks across regions.

About this role

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

We're seeking a hands-on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual contributor role for someone who thrives on building and working cross functionally with other product managers and owners —a hustler who will roll up their sleeves to drive international product success.
As our International Product leader, you'll be the voice of non-US markets within our product organization, working horizontally across product managers and owners to shape strategy and execution. You'll balance three critical priorities: identifying and evaluating new market opportunities and country launches, ensuring US-originated products serve international customer needs, and uncovering product opportunities that originate from markets where we already operate.

What You'll Do

  • Market Expansion Strategy Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential Build business cases that answer "where should we expand and why" with data-driven analysis. Define full playbook for go-to-market product requirements for new geographic markets International
  • Product Advocacy Ensure US-initiated products and features account for international customer requirements from conception through launch
  • Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions Identify gaps between current product capabilities and international market requirements International-Origin Opportunities
  • Actively monitor existing international markets to identify product opportunities that may not emerge from US teams Champion promising international-origin concepts and build support for their development
  • Connect dots across regions to identify patterns and scalable opportunities
  • Cross-Functional Collaboration - Work directly with product managers and product owners as a peer and advisor on international considerations Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work Influence product strategy through data, customer insights, and market expertise rather than positional authority

    • Who You Are

  • 10+ years in product management or product strategy roles, with significant experience in international markets
  • Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies
  • Proven ability to work independently and drive results without a team—you're a doer, not just a strategist
  • Track record of successfully influencing cross-functional teams in a matrixed environment
  • Strong analytical skills with experience building market entry business cases. Willingness to travel internationally (25-35%) to deeply understand markets and customers
  • Comfort with ambiguity and ability to build structure where none exists
  • What Sets You Apart - Experience launching products in 3+ international markets
  • Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations)
  • Ability to balance strategic thinking with tactical execution. Low ego, high hustle mentality—you do what needs to be done
  • Native or professional fluency in languages beyond English (preferred but not required)
    • #LI-PS1

    Skills

    Ad Tech / Measurement TechBusiness Case DevelopmentCross-Functional CollaborationData AnalyticsGDPR/privacy ComplianceGo-to-market StrategyInternational ExpansionMarket IntelligenceMarket SizingNon-US Market RequirementsOpportunity IdentificationProduct AdvocacyProduct ManagementProduct StrategyRegulatory KnowledgeRoadmappingRoadmap PrioritizationStakeholder Management

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