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Whoop

Posted 4 months ago

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Senior Integrated Marketing Lead

BostonOn-siteFull-time

AI Summary

Senior Integrated Marketing Lead at WHOOP translates brand and product strategy into integrated, cross-channel go-to-market plans, aligning stakeholders and driving launch readiness and performance accountability for major campaigns and product launches.

About this role

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.
WHOOP is hiring a Senior Integrated Marketing Lead to ensure brand and product strategies land cohesively and effectively in the market. This role connects creative development to in-market execution, translating campaign strategy into clear, sequenced, cross-channel go-to-market plans.
You will drive integrated marketing planning, stakeholder alignment, launch readiness, and performance accountability across major brand campaigns, product launches, and cultural moments. This role requires someone who thinks in systems, operates with precision, understands how to influence decision-making, and understands how a single campaign idea becomes a full-funnel market experience.
We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.

RESPONSIBILITIES:

  • Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, partnership, and regional touchpoints
  • Partner closely with the Senior Brand Manager to translate creative briefs and campaign narratives into cohesive, full-funnel marketing plans, ensuring plans preserve the strategic intent and creative ambition of the brief as work moves into market
  • Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams to define how campaigns come to life across channels and markets, ensuring creative assets deploy to maximize reach, relevance, and cumulative brand impact
  • Define launch readiness requirements, key milestones, and success criteria; ensure campaigns go to market as briefed and on strategy,with full cross-functional alignment
  • Own in-market campaign performance tracking in partnership with Analytics; deliver post-campaign reporting that synthesizes what worked, what didn't, and what changes for next time
  • Ensure channel plans reflect strategic priorities and creative intent, identifying dependencies, surfacing risks, and resolving cross-functional tradeoffs to maintain speed and quality
  • Work across Sports & Talent, Social, PR, and Wholesale to ensure brand campaigns are accounted for in partner, editorial, and retail calendars
  • Identify gaps in how campaigns translate from brief to market and recommend solutions

    • QUALIFICATIONS:

  • 8+ years of experience in integrated marketing, go-to-market leadership, or cross-channel campaign management within a high-growth consumer technology
  • Proven experience leading complex, multi-channel product launches or brand campaigns from planning through performance reporting – not just managing timelines, but shaping how work shows up in market
  • Strong understanding of full-funnel marketing strategy and channel orchestration
  • Demonstrated ability to influence and align senior cross-functional stakeholders
  • Exceptional organizational and project management skills in fast-paced environments
  • Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations
  • Clear communicator with the ability to distill strategic priorities into executable GTM plans
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

    • Skills

    AI-assisted MarketingCampaign ManagementCross-channel OrchestrationFull-funnel MarketingGo-to-market StrategyIntegrated MarketingMedia PlanningPerformance AnalyticsProduct MarketingStakeholder Influence

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