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WalkMe

Posted 5 months ago

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Senior Integrated Marketing Programs Manager

RaleighHybridFull-time

AI Summary

Senior marketing programs leader responsible for end-to-end integrated marketing for WalkMe Learning Arc, driving multi-channel campaigns, PLG/self-serve and sales-led motions, and collaboration across product marketing, Growth, Sales, and Customer Marketing.

About this role

Industry leader? Well, how about an industry creator?!
At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology.
So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

WalkMe is expanding into AI-native, in-app digital learning, and we’re looking for a Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, WalkMe Learning Arc.
This is a hands-on, senior role for a builder who can operate with a startup mindset inside a global organization—thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations.
You’ll lead full-funnel strategy and execution for WalkMe Learning Arc, partnering closely with Product Marketing, Growth, Sales and Customer Marketing to design, test and scale integrated programs that drive awareness, adoption and pipeline — while helping define what “great” looks like for this product as it matures.
Why This Role Matters
WalkMe Learning Arc is a major strategic investment and new product category for WalkMe. You'll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration.
If you’re energized by building programs from the ground up and shaping the future of in-app learning, we’d love to hear from you.

What You'll Own

  • Own the end-to-end integrated marketing program for WalkMe Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions.
  • Design, launch, and continuously refine PLG growth motions (activation, PQLs, conversion, onboarding), developing scalable playbooks that can be executed by regional and channel teams as the product grows.
  • Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys.
  • Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases.
  • Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth.
  • Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance.

    • What You'll Need to Succeed

  • 7-10+ years in integrated, growth, or product marketing in B2B SaaS.
  • Background in learning technology, HR tech, L&D, or related markets strongly preferred.
  • Ability to independently design and lead complex, cross-functional marketing programs.
  • Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth.
  • Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue.
  • Experience influencing senior stakeholders and aligning diverse teams toward shared program goals.
  • Data-driven marketer with experience optimizing funnel performance and campaigns.
  • Exceptional communicator with the ability to simplify complex value propositions.
  • Fluency in English

    • What Sets Us Apart

  • At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
  • Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
  • WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
  • WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
  • WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
  • Robust Retirement Contributions: Ask HR about the specific offerings for your region!
  • SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.

    • Skills

    ABMA/b TestingAnalytics And MeasurementB2B SaaS MarketingCross-functional LeadershipDigital AdvertisingEmail MarketingEnglish FluencyEventsExperimentationFunnel OptimizationIn-product MessagingIntegrated MarketingLifecycle MarketingMessaging And StorytellingMulti-channel CampaignsPipeline AccelerationPLG Growth MotionsProduct Marketing CollaborationRevenue AttributionSales AlignmentSocial MediaStakeholder Management

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