Senior Marketing Analyst

Generate key insight from our internal and external data sources and tooling to inform, refine and optimise our marketing channel strategies

Pair with marketingmanagers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross-sell)

Model and forecast the impact of changes that you are driving through analysis

Own the development of a structured incrementality testing framework

Contribute to attribution, cross-product and lifecycle analytics, looking horizontally across engagement, retention and cross-sell rather than purely at individual journeys

Take on ownership of analytical projects and identifying new and exciting growth and engagement opportunities through analysis

Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders

You’re T-shaped having a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc)

Highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances

Strong quantitative background, and are naturally curious about turning data into insight to make decisions

You have experience using SQL and/or Natural Language Query (NLQ)

Ability to communicate your insights succinctly, stick to key results and influence upwards, downwards and sideways

You build strong relationships and collaborate effectively across teams. You are comfortable constructively challenging assumptions and decisions when needed, while maintaining respect and empathy for others

Proactive and self-motivated, with the judgement to know when to seek support whilst taking ownership and driving work forward independently

You have a growth mindset and are always on the lookout for new learning opportunities and strive to be on the cutting edge

Experienced working in cross-functional teams with many skillsets coming together to make amazing products and customer journeys