Senior Marketing Executive
AI Summary
A Senior Marketing Executive plans and executes marketing and campaign activations for beauty brands, reporting to the Assistant Marketing Manager and collaborating across digital, e-commerce, trade marketing, and content teams.
About this role
We are looking for a Senior Marketing Executive to work on projects from small to big aimed at creating awareness and engagement for beauty brands under Ksisters. The ideal candidate has a deep passion for all things beauty, brand storytelling and our mission to be the ultimate destination for all things K-beauty. Reporting to the Assistant Marketing Manager (AMM), you will have the opportunity to grow as an E-commerce/Beauty Marketing expert by working in end-to-end Digital Marketing, E-commerce & Retail operations.
About Us
Founded in 2016 by Jungmin Lee, Ksisters is now one of the most popular beauty/fashion e-commerce startup in Singapore, curating hard-to-find Korean beauty, fashion and lifestyle products raved by Koreans. You can learn more about us on Instagram and Website.
RESPONSIBILITIES
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Plan and execute activations and campaigns to support new launches and brands’ key promotions.
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Ensure launch/campaign readiness, planning and execution of product launches/marketing activations to ensure alignment with brand strategy in collaboration
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Lead the development of brand collaterals (brochures and gift with purchases)
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Work closely with Trade Marketing team to lead brand launch/ in-store activation in Watsons and Guardian.
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Develop product pages for new launch product by localising from the original Korean content.
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Support AMM on media campaigns, KOL marketing & liaison and social campaigns to drive brand growth.
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Support the team in daily operations follow-up & execution (quality issues, or any brand related matters)
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HQ liaison for all brand related matters
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Support / Lead new launch physical events
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Work closely with Contents Creation team, for contents created to align with promotion schedule, campaigns and/or events.
Requirements
- At least 1-2 years of relevant working experience (Relevant Beauty field and interest in Korean Beauty will be a plus.)
- Proficiency in Adobe Photoshop/Illustrator/Premiere Pro/Canva
- A self-starter who can work independently with a positive mindset, collaborative and passionate about beauty & marketing.
- A strong team player with good communication skills to facilitate cross functional discussions
- Excellent organizational skills, able to prioritise tasks in detail with great multitasking skills in a very fast-paced environment
- Singapore Citizenship or Permanent Resident
Benefits
- Performance Bonus
- Meal Allowance
- Medical Insurance
Skills
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