Senior Media Strategist

About the role

At Livewire, we build innovative,effectiveand scalable gaming media campaigns for the world’s leading brands. As a Senior Media Strategist within the Labs team, you will play a key role in shaping audience-first gaming media strategies that connect brands with gaming audiences across platforms, creators,communitiesand immersive gaming environments.

Leveraging tools such as Gamer.AI, GWI and Livewire’s proprietary Gamer.ID audience intelligence platform, you willidentifythe most effective audience and media opportunities for each brief across video, creator ecosystems, gamifiedmediaand owned gaming environments.You will help brands activate gaming audiences across platforms,devicesand media environments through Gamer.ID.

This role requires a strong understanding of gaming culture, audience behaviour, digital media planning, gaming-nativemediaand campaign optimisation.You will collaborate cross-functionally with Ad Ops, Research & Insights, Partnerships and Strategy teams to ensure campaigns are strategically sound, operationallyexecutableand performance-driven.The role will help translate gameplay behaviour and audience intelligence into modern media planning strategies for global brands and agencies.You will alsohelp educate clients and internal stakeholders on gaming audiences, behavioural targeting, and emerging opportunities across the gaming media ecosystem.

The ideal candidate is commercially minded, strategicallycuriousand deeply passionate about media innovation, particularly in a gaming context. They should be comfortable operating in a fast-paced environment, managing multiple RFPs simultaneously whilemaintainingexceptional attention to detail andstrong communicationskills.

What you'll do

• Develop strategic responses to media RFPs in partnership with Sales and Strategy teams.

• Build integrated audience and media recommendations using insights from Gamer.AI, GWI,proprietary Gamer.ID gameplay behavioural audiencesandadditionalresearch sources.

• Develop audience sequencing strategies across gaming, social,videoand immersive environments to maximise engagement and campaign effectiveness.

• Identifyand recommend the most effective media formats, audience strategies and platform opportunities based on clientobjectivesand audience behaviour.

• Develop media strategies spanning display, video, livestream, VOD, creator amplification, gamified media,high-impact,shoppable formats and Owned Gaming Environments.

• Collaborate with Ad Ops teams to ensure campaigns are operationallyfeasibleand optimised for performance delivery.

• Work closely with Research & Insights teams to develop effectiveness frameworks, brand liftstudiesand post-campaign reporting.

• Translate gameplay behaviour, audience intelligence and platform opportunities into clear, actionable media planning recommendations and compelling client-facing narratives.

• Support campaign scoping and planning to ensure proposals align with Livewire’s commercialobjectivesand profitability targets.

• Collaborate with Partnerships teams on media integrations involving external publishers,platformsand technology partners.

• Ensure all campaign recommendationscomply withplatform policies, media ownerguidelinesand gaming ecosystem best practices.

• Contribute proactive strategic opportunities and media innovations outside of active RFP cycles.

• Maintain a strong understanding of emerging gaming trends, audience behaviours, creator ecosystems, mediatechnologiesand platform innovations.

• Participate in internal RFP reviews and contribute to continuous improvement of strategic processes and media outputs.

• Present media strategies confidently to internal stakeholders,agenciesand clients.

• Maintainaccuratedocumentation and communication across Asana, Slack and project workflows.

• Champion Livewire’s gaming media and Gamer.ID audience proposition within the UK market, helping educate agencies and brands on gaming audiences, behaviouraltargetingand cross-platform gaming mediastrategies.

What do I get from Livewire?
🚀 Help scale a high-growth business into a global category leader.
😇 Remote working, flexible hours, and a commitment to work/life balance
🎂 A paid day off for your birthday, every year
🗣 Work with leading brands, publishers, and partners across gaming
💪 A high-performance culture with clear structure, autonomy, and support to learn
👾 Monthly virtual team afternoons—designed to connect and have fun
Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all our team members to be setting the tone for excellence, collaboration, innovation and above all, action!

How to Apply

Ready to level up your career? Apply via the link or reach out to our HR team to learn more. Internal candidates should also notify their manager before applying.

Join the Team Powering the Future of Gaming Marketing

Who is Livewire?

Livewire is a global gaming media company helping brands win attention and drive performance in-game and around the game. Since launch, we’ve scaled rapidly across key markets and continue to grow strongly year-on-year.

Livewire is on track to become the world’s largest and most effective platform for in-game and around-the-game advertising solutions, doubling its revenue every year since inception.

A single-entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments—inside the game, around the game, and through immersive experiences—while partnering with the most loved and trusted game publishers.