Senior Product Owner

This module of Autoline Drive contains a suite of tools to manage the storage, management, and segmentation of End Customer, leads, and linked vehicles. It also covers some inbound and outbound communications tools that allow dealers to gather their customer feedback or promote the dealer services to their customers.

This enables the following high level business processes: customer database management including de-duplication and data quality tools; customer satisfaction survey recording and reporting; complaint management and exception handling; recording of customer activity history for DMS transactions and user created events; production of Customer communications using email; SMS and printed media; loyalty card management; creation and management of Customer contact tasks for DMS Users.

Customer relationship management, comprehensive recording of all customers, leads, company and vehicle data with relationship links.

Customer information management captures all customer interactions providing a 360⁰ view of each customer, accessible across the entire business.

Data Privacy and Protection – Customer Contact preferences and privacy consents including marketing agreements.

Manage and track the resolution of all customer complaints with complaint management.

Campaign Manager, composes campaign content, data selection and automated processing and sending of campaigns.

• Extensive experience in Agile / SAFe environments as a Product Owner.

• Strong backlog management and prioritisation skills.

• Experience managing complex stakeholder environments.

• Strong understanding of CRM / dealer systems / SaaS products.

• Data-driven decision-making capability.

• Strategic thinking and execution in a transformational business and industry > Whats next for CRM in Automotive

• Delivery of prioritised features aligned to business value.

• Improved product performance based on customer usage and feedback.

• Effective stakeholder alignment and decision-making.

• High-quality, well-structured backlog and requirements.

• Contribution to product adoption and revenue outcomes.