SEO & Content Specialist

SEO & Content Specialist

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

The Role

We are looking for an SEO & Content Specialist to drive organic growth through search-optimised content across SEO, LLM discovery, and YouTube.

Responsibilities

• Drive organic growth across SEO, LLM discovery, and YouTube

• Build and optimise programmatic pages (college, degree, career pathways)

• Perform keyword research and improve rankings for high-intent queries

• Create and optimise high-quality content aligned to user search journeys

• Manage and guide 3–4 content interns to scale content production

• Continuously improve content performance through experimentation

About US :

​Apna Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:

1.Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs

2.Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews

3.Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews

Why Join Our Mission

●Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year

●Consumer Impact Legacy: Build a consumer-facing business that transforms lives

●Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market

●Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable

●Elite Team Environment: Collaborate with experts across product, operations, and engineering

●Wealth Creation Potential: Join during our early high-growth phase

●Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.

Requirements

• 2–3 years experience in SEO or content growth

• Familiar with tools like Ahrefs, Google Search Console, SEMrush

• Experience in EdTech or career content preferred

• Basic understanding of AI search / LLM content optimisation

• Strong execution mindset