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Canvas Worldwide

Posted 3 months ago

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Specialist, Programmatic (Auto)

El Segundo, CAOn-siteFull-time

AI Summary

Programmatic Specialist owns end-to-end campaign management for programmatic campaigns, working with DSPs to set up, optimize, and report on performance while collaborating with strategy, ad ops, and analytics teams.

About this role

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Programmatic Specialist works within the Programmatic group – as a subset of the Digital group, and reports into the Associate Director. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process.
Programmatic Specialists own campaign management from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.

Platform (primary) - DSP

  • Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
  • Bulk updating of campaigns, budget management, and troubleshooting platform issues
  • Working in reporting suite daily to glean insights and make optimizations against KPI goals
  • Applying insights to put together recommendations and set up campaigns
  • Support in managing relationship with platform support teams to continually bring innovation to the table

    • Platform (secondary) – partner platforms

  • Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:
  • Primary Ad Server
  • Dynamic Creative Ad Server
  • Billing/Planning system
  • Verification systems
  • Measurement systems
  • Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)

    • Campaign Ownership

  • Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
  • Participation in status meetings – and communicate updates outward
  • Clarify with strategy teams on campaign deliverable requirements
  • Work collaboratively with analytics + adops teams on tagging requirements to QA performance
  • Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
  • Communicate outwardly on partner recommendations + rationales to share feedback on partners
  • Clear communication on if deadlines will not be met to manage expectations

    • Qualifications:

  • 1-2 years’ experience working on Programmatic Team
  • Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required
  • Trade Desk experience is strongly preferred
  • Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
  • Be proactive: Show interest in constantly learning and growing
  • Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
  • Experience mentoring and guiding assistants/associates
  • Bachelor’s degree Preferred

    • Skills

    Ad Serving EstimationAdvanced Excel FormulasAppNexusBilling/reconciliation ProcessesBudget ManagementBulk Updating CampaignsCampaign Planning And TraffickingCampaign ReportingData Analysis For KPI OptimizationData Manipulation In ExcelDataxuDoubleclick Bid ManagerDynamic Creative Ad ServerMeasurement SystemsMediamathPartner/platform Relationship ManagementPartner Recommendations RationalesQA Tagging RequirementsReporting SuitesStatus Meeting CommunicationThe Trade DeskTroubleshooting DSP IssuesVerification Systems

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