Sr. Specialist, Payer GTM

Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement.

Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations

Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals

Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers’ value-based care contract terms which are relevant and desirable to primary care providers

Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations

Bachelor’s degree in relevant field

6+ years of progressive experience in product management or go-to-market execution, including a deep understanding of contract terms within healthcare payer products

Ability to build and maintain collaborative relationships with a wide range of stakeholders

Strong organizational skills with the ability to manage multiple priorities

Advanced communication (Verbal & Written) and presentation skills

Strong initiative & bias toward action; Ability to operate in a fast-paced environment

Experience with Google Suite and project management software

requires deep understanding of the contract terms and levers of value capture within each of the payer products for which this role is responsible, requiring healthcare payer-based industry knowledge

Experience with Salesforce and Monday.com