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Posted 6 months ago

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Technical Marketing Lead

Palo Alto, CA 94306On-siteFull-time

AI Summary

Technical Marketing Lead who builds tools and AI-native workflows to automate marketing content, enablement, and GTM assets, shipping landing pages, calculators, and personalized materials with minimal engineering support.

About this role

At Verdigris, our mission is to sustain and enrich human life through responsive energy intelligence. As AI accelerates global energy demand, we envision a future where Verdigris unlocks data center efficiency and enables intelligent energy systems for humanity's benefit.

About the Role
We're looking for a Technical Marketing Lead to build the systems and tools that power our go-to-market motion. This isn't a role where you write briefs and hand them to agencies. You build things. You prototype. You ship.

What "build" means: You'll create tools that automatically turn our core product documentation into sales materials, training content, and customer-facing assets. You'll train custom GPTs for marketing use cases, build workflows that keep content in sync, and ship landing pages or calculators without waiting for engineering.

We don't have engineering support for marketing tools. You'll work in Claude Code, Cursor, or similar environments to prototype, prove value, and scale what works.

About You
You're a builder who happens to work in marketing. You've shipped AI-native workflows, automated repetitive work, and trained custom GPTs you actually use. You think in systems—when you see manual processes, you think "how do I automate this?"

How to Apply: Show us what you've built. Send us the Vercel link, or tell us about the automation or tool you shipped.

What You'll Own

  • Build and maintain AI-native workflows for content generation, research, and enablement
  • Create automations that reduce manual work across marketing operations
  • Own tooling decisions: CMS, content ops, attribution, feedback loops
  • Generate and maintain sales decks, one-pagers, talk tracks, and demo narratives
  • Build systems so enablement updates automatically as positioning evolves
  • Translate product capabilities into buyer-centric messaging
  • Help define the "source of truth" for GTM content and ensure consistency
  • Requirements

  • 4–8 years in B2B marketing, growth, or marketing operations
  • Experience at startups or fast-moving technical companies
  • Track record of building tools, automations, or systems (not just using them)
  • Comfort with Claude Code, Cursor, or similar AI coding environments
  • Experience building automations (Zapier, Make, n8n, or code-based)
  • Have trained and deployed custom GPTs or Claude projects
  • Can ship a landing page, calculator, or simple tool without engineering help
  • Builder mentality: you create leverage where none exists
  • Nice To Have

  • Experience with technical or infrastructure products (data centers, cloud, enterprise IT)
  • Product marketing experience: positioning, competitive analysis, buyer research
  • Background in growth engineering or marketing engineering
  • Familiarity with content management systems and marketing automation platforms
  • Skills

    AI ToolingAttributionAutomation ToolingBuyer ResearchCalculatorClaude CodeCMSContent GenerationContent OpsContent ProvenanceCursorCustomer-facing AssetsCustom GPTsDemo NarrativesGTM ContentLanding PageMakeMarketing AutomationN8nOne-pagersPositioningResearch EnablementSales DecksTraining ContentWorkflowsZapier

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