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Cardboard, IncYYC · W26

Posted 1 day ago

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The Writer

BengaluruOn-siteFull-time

AI Summary

AboutWe're building the future of storytelling and video editing.We're a small team that moves fast and builds things we're proud of.We care obsessively about taste: in design, in product, in every word.We're solving these hard problems.We're backed by a Tier-1 global fund, YC, and founders of billion dollar companies.We're hiring a Writer to express and evolve Cardboard’s brand.What you'll actually doWrite.

About this role

About

  • We're building the future of storytelling and video editing.

  • We're a small team that moves fast and builds things we're proud of.

  • We care obsessively about taste: in design, in product, in every word.

  • We're solving these hard problems.

  • We're backed by a Tier-1 global fund, YC, and founders of billion dollar companies.

We're hiring a Writer to express and evolve Cardboard’s brand.

What you'll actually do

  • Write. A lot. Captions for every social channel. Blogs. The newsletter. Lifecycle emails. Website copy that ranks in search and shows up in AI answers. Refine/write drafts for Linkedin, X (formerly Twitter), Substack, and Ads - think in hooks and CTAs. Product microcopy. Update announcements. Reports and case studies. If it has a sentence/word on it, it's yours.

  • Create well researched thoughtful content and then scale it to post across all our socials channels.

  • Work closely with founders, growth, and media team. Shape Cardboard’s voice and carry that voice across social, email, web, product, and launches.

  • Live inside customer calls, Slack, support tickets, social media comments and timelines. The phrases customers use and the questions they ask are your raw material.

Who you are

  • You already write, on your own, without anyone asking. We'll look at what you've written before we look at your qualifications/resume.

  • You have taste. You're terminally online. You know why one creator's caption works and another doesn't, and you can articulate it well.

  • You think in outcomes and understand the funnel - acquire, activate, convert, and retain. Every piece of writing has a job/goal, and you grade yourself on whether the job got done.

  • You are terminally online, and just understand the banter that goes online.

  • You understand what works on each platform - X, LinkedIn, Instagram, YouTube, Reddit. You know the same idea needs to be written differently for each one.

  • You are flexible and adaptable and hence ghostwrite well. You can adapt someone’s voice and have it come out better than they would have written it.

  • You're AI-native. Claude and other AI friends are your drafting partners, but you have a strong eye for an AI output - when it’s good and when it's slop.

  • We're building the tool we wished we had. You should also feel that.

What you get

  • Competitive salary and founding team equity.

  • Unlimited PTOs

  • Unlimited tokens. Use whatever you want, as much as you want.

  • A healthy budget for tools, and anything you need to do your best work.

  • Creative control over every word the world reads about Cardboard.

  • Founders who value the brand as a moat.

  • Weekly team dinners, sport matches, and outings ✨

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