Athena Studio
Posted 4 days ago
User Acquisition Executive
Saigon, Viet NamRemoteFull-time
AI Summary
I. KEY JOB DUTIES Constantly track and analyze campaigns’ performance to identify optimization opportunities, increasing CTR, CVR, LTV, and ROAS (A/B testing, targeting, creative performance, marketing messages, etc.) Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
About this role
I. KEY JOB DUTIES
- Constantly track and analyze campaigns’ performance to identify optimization opportunities, increasing CTR, CVR, LTV, and ROAS (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed UA performance reports and be able to translate the data into actionable insights to present to internal stakeholders.
- Collaborate and communicate effectively with multiple internal teams (Creative, Marketing, Product).
- Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks.
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
KNOWLEDGE:
- Basic knowledge of digital metrics and their relationship in analyzing UA campaigns
- Advanced concepts of UA (Retention, ARPU, IMPDAU, LTV, IPM, cohort, organic uplift, ...)
- Fundamental Concepts of Marketing Models & User Journey
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO is a Plus
SKILL:
- Good at mathematics and advanced Excel skills
- Fluent in English (daily interactions with international partners) - prefer TOEIC>700
- Must have experience in optimizing campaigns on Facebook Ads, Google Ads, or other ad networks
- Must have experience in using BI tools such as Looker or Power BI
- Must have experience in using MMP, such as AppsFlyer or Adjust
- Experience in using project management tools & framework is a Plus
ABILITY:
- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in a timely manner
- Creative and independent in problem-solving from the root cause
ATTITUDE:
- Data-driven mindset
- Careful and detail-oriented
- Eager to learn and ready to apply new knowledge/skills
- Optimize and automation mindset
- Passionate about the gaming industry and digital marketing
- Highly self-motivation and self-management
- High emotional intelligence
III. WHY YOU’LL LOVE WORKING HERE
- Great facility to work. You will have a MacBook and extra high-definition screens
- Premium health insurance package and annual medical check-up
- Sponsorship for training courses
- Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
- Attractive signing bonus for important positions
- With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
- Annual bonus and project bonus
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update on the latest technology
- Full labor insurance (social, health, and unemployment)
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Free food & drinks, kitchen at work, PlayStation after work
- Friday evening party, happy hour, team activities, and awesome parties…