VP, Communications
BostonOn-siteFull-time
AI Summary
Vp, Communications leads global communications strategy including PR, media engagement, executive and internal communications to shape WHOOP’s voice and support business objectives.
About this role
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking an accomplished and inspiring VP, Communications to lead the WHOOP global communications strategy across public relations, media engagement, executive communications, policy communications, and internal communications.
You will be responsible for shaping and amplifying the WHOOP voice externally and internally - crafting narratives that resonate with the media, our members, and our global team. As WHOOP expands its impact at the intersection of AI and healthcare, this leader will play a pivotal role in telling the story of our evolution - while continuing to position WHOOP as a pioneer in human performance and healthspan.
This role demands a master storyteller - someone who can shape public opinion and discourse, build meaningful bridges to our members, lead through potential crises with poise, and develop integrated communication strategies that strengthen brand perception and drive business results. You’ll collaborate closely with the Brand, Marketing, Product, Finance, and People & Culture teams to ensure that messaging is consistent, compelling, and aligned with our overall vision and mission.
RESPONSIBILITIES:
QUALIFICATIONS:
This role is based in the WHOOP office located in Boston, MA. Remote candidates will not be considered.
Skills
AI-assisted CommunicationsBrand MessagingContent StrategyCrisis CommunicationsCrisis ManagementCross-Functional CollaborationCultural LocalizationEarned MediaEditorial MindsetEvent RepresentationExecutive CommunicationsGlobal CommunicationsInternal CommunicationsMedia RelationsNarrative DevelopmentPress StrategyPublic RelationsStrategic PlanningThought Leadership
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