Wholesale Operations & Product Data Coordinator

Objective

This role serves as the backbone of wholesale operations—owning the master product file, supporting wholesale execution, and driving organization across product, samples, and packaging workflows.

This person ensures that what we sell is clearly communicated, supported, and executed across teams, customers, and vendors.

Role Overview

The Wholesale Operations & Product Data Coordinator is responsible for managing the master product file and supporting all back-of-house wholesale processes.This role sits at the intersection of Product Development, Wholesale, Inventory, and Operations—ensuring that product information, samples, and selling tools flow cleanly from concept to customer.

This is a highly detail-oriented, execution-driven role that enables the broader team to move faster and more efficiently.

Key Responsibilities

Master File Ownership (Single Source of Truth)

• Own andmaintainthe master product file across both Hammond’s and Lolli & Pops

• Ensure all product data is up-to-date and aligned across:

• Cost (COGS)

• Wholesale pricing

• MSRP

• Item specs (weights, dimensions, pack sizes, etc.)

• Partner with Finance and Leadership to ensure pricing updates are reflected and communicated correctly

• Track version control andmaintainhistorical changeswhereneeded

Wholesale Back-of-House Support

• Support Wholesale and Inside Sales with:

• Product information

• Item availability and specs

• Pricing confirmations

• Assistin preparing andmaintaining:

• Sell sheets

• Product lists

• Order forms

• Ensure all materials reflect the most current andaccurateinformation

Sample Request Tracking & Fulfillment

• Own and manage a centralized sample request tracker across all wholesale and internal requests

• Coordinate sample pulls, builds, and shipments with:

• Warehouse

• Factory team(Operations and Quality)

• Product Development

• Ensure samples are shipped accurately and on time for:

• Customer meetings

• Trade shows (ECRM, Sweets & Snacks, etc.)

• Internal reviews and approvals

• Track sample inventory and flag low stock or replenishment needs

• Provide visibility to Sales and Leadership on sample status and timelines

Packaging Mockups & Selling Tools

• Coordinate packaging mockups for new product development and customer presentations

• Partner with:

• Graphic Designer

• Product Development

• Quality

• Vendors/printers

• Track status of:

• Dielines

• Artwork

• Mockup samples

• Ensure mockups are ready for:

• Sales presentations

• Customer pitches

• Internal approvals

• Maintain an organized library of packaging assets and mockups