客群經營企劃人員
TaipeiRemote
AI Summary
Develops and executes service-level standards and member benefit programs for wealth management clients, plans VIP events, and analyzes customer behavior to personalize marketing and strengthen client relationships.
About this role
中國信託商業銀行
Your Career Our Future
客戶經營 SLA管理
- 建立並執行財富管理客戶服務相關SLA標準，確保符合客群期待
- 監控客戶服務品質，建立服務績效指標，確保服務落實並定期優化
會員權益與服務規劃
- 設計並優化財富管理客戶會員制度與權益，提升客戶黏著度
- 研究市場趨勢，開發符合高端客戶需求的專屬服務與禮遇
- 策劃並執行VIP專屬活動，如晚宴、藝術品鑑賞、高端旅遊等，強化客戶關係
客戶消費行為經營與分析
- 透過數據分析掌握會員消費行為，制定個人化行銷策略，包裝專屬行銷活動，以差異化客戶對待
- 與理財專員緊密合作，確保專屬支付活動能成為客戶關係深化工具
Skills
CRMCustomer Behavior AnalysisData AnalysisFinancial ServicesMarketing StrategyMember Program DesignService Performance MetricsSLA ManagementVIP Event Planning
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.