1to1 Communications Manager

An exciting opportunity is available to join our Marketing Communications team as 1to1 Communications Manager. This is a fantastic role, where the successful candidate will design and manage compelling direct marketing campaigns to support Mitsubishi Motors in the UK’s brand and business objectives.

Key responsibilities include:

• Supporting our core KPIs by planning and managing our direct marketing campaigns in line with the company's marketing strategy.
• Supporting the Customer Communications Manager to execute our CRM strategy.
• Analyse and segment the database to select suitable recipients for each campaign, in compliance with legal processing restrictions.
• Manage the delivery of all direct campaigns, ensuring they are accurate, delivered to time and to budget, compliant with brand, JSOX and financial promotions.
• Supporting The Customer Communications Manager in promoting an email direct mail service to dealers.
• Providing reporting and insight into marketing campaign performance, identifying opportunities to increase the scope and performance of direct marketing activity.
• Financial management of customer communications budgets.
• Managing relationships with external agencies and suppliers.
• Working closely with the Marketing team and other business to deliver campaigns and reflect their initiatives in our CRM programme. This would include but isn’t limited to; quarterly direct campaign delivery, dealer marketing, the after sales function, Shogun Finance and Shogun Vehicle Leasing.

Skills required for the role:

Extensive direct marketing campaign experience from agency, retail, FMCG, finance or automotive sectors

Hold a relevant Degree or equivalent qualifications/experience

Excellent relationship building skills

Agency/ supplier relationship management experience

Able to work as part of a team or individually

Strong communication skills

An eye for detail

Experience of managing budgets

Strong evaluation skills

We offer an excellent benefits package, including a favourable employee car ownership scheme.