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PlayOn

Posted 8 days ago

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Account Executive

New York CityHybridFull-time

AI Summary

Account Executive at PlayOn generating multichannel advertising and brand partnerships revenue, building pipeline, closing new and renewal business, and re-introducing the MaxPreps brand.

About this role

PlayOn is looking for a driven, self-starting Account Executive to generate meaningful multichannel advertising and brand partnerships revenue for MaxPreps and the broader PlayOn portfolio including NFHS, GoFan, and PlayOn Sites. The ideal candidate will be a true hustler who’s able to build impactful marketplace relationships, grow a robust pipeline, and close both new and renewal business on a consistent basis. This position will play a key role in re-introducing the MaxPreps brand to market, educating brands on the power of high school sports, and elevating PlayOn’s overall business.
The Outcomes You’ll Deliver
Revenue Generation – Achieve quarterly and yearly national advertising and brand partnership sales goals across MaxPreps and broader PlayOn portfolio
Relationship Development – Build impactful relationships within assigned market-specific holding cos, strategic agencies, and direct clients
Creative Collaboration – Operate alongside key internal departments to create unique and meaningful marketplace pitches that can help PlayOn stand out and win
Hunting & Farming – Establish strategies and roadmaps for supporting effective “hunting” (new business) and “farming” (renewals) opportunities

In this role, you can expect to

  • Consistently achieve or exceed quarterly and annual revenue targets
  • Lead relationship development with assigned ad agencies, direct clients, and the entire media buying and planning chain
  • Pursue and close new business while driving renewals with existing clients
  • Build and evangelize unique proactive & reactive (e.g. RFP) multichannel partnerships spanning display, video, social, content, and more
  • Participate in client entertainment initiatives to support relationship development
  • Aid in post-sale execution and optimization to ensure client satisfaction
  • Engage in ongoing feedback loops with internal departments and stakeholders to ensure marketplace knowledge and insights are being utilized internally
  • Uphold quality, real-time reporting via Salesforce and other internal systems
  • Communicate and collaborate internally with other departments including Client Strategy, Ad Operations, Revenue Strategy, and Content / Editorial

    • To thrive in this role, you have

  • Bachelor's Degree and 4-7+ years digital media sales experience
  • Existing relationships with holding companies (e.g. Publicis, Dentsu, GroupM, OMG, Havas, IPG, etc.) and direct clients
  • Demonstrated track record of exceeding revenue targets
  • Proven success in acquiring new business and stewarding client and agency relationships that drive revenue growth
  • Experience with negotiating and closing brand partnerships, and a firm grasp on various aspects of media math
  • Ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results
  • Organized, strategic thinker who’s able to take concepts to reality
  • Strong written and verbal communication skills
  • Interest in and enthusiasm for high school and broader sports marketplace
  • Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
  • Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive), and familiarity with Salesforce or other revenue reporting systems

    • How You Play

  • Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
  • Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
  • Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
  • Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

    • Skills

    Ad MeasurementAudio AdvertisingBranded ContentData TargetingDisplay AdvertisingGSuiteMicrosoft OfficeSalesforceSocial Media AdvertisingVideo Advertising

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