Activation Coordinator, Detroit Red Wings

Amaze, Inspire, Unite

Job Summary:

The Detroit Red Wings Corporate Partnership Activation Coordinator is responsible for assisting the team in delivering the highest level of service to all of our partners. The activation coordinator will assist in the successful and timely implementation of contractual elements pertaining to sports and entertainment partners. This position is responsible for managing the execution of sponsorships, game-day activations, special events, recapping partnerships, calculating overall value of partnerships, and reporting results.

Key Responsibilities:

• Assist activation manager with delivering superior Activation: coordinate/execute all partnership elements/assets for each assigned partner. This includes but is not limited to (1) game-day activation and events and promotions, including but not limited to clinics, tournaments, player appearances, special promotions, and sweepstakes execution, and (3) partner-related hospitality activities. May require local travel and nontraditional hours.

• Assist Corporate Partnership department projects, including, but not limited to pre-season action plans, post- season recaps, department events, premium item coordination, tracking social media promotions, organizing game day and event photos.

• Learn and utilize Demographic Tools and Media Valuation Tools as necessary and requested.

• Assist with managing contractual autographed merchandise inventory & process each season

• Monthly asset reporting for: Digital signage (IPTV/video clusters), LED signage (In-bowl ribbons, Entrance LEDs) and Radio.

• Own DED process— creative asset delivery, approvals & trafficking, managing available inventory, scheduling creative, and clipping video proofs after execution

• Support Partnership Events Coordinator with various events, as needed

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​Detroit Red Wing Specific Gameday Responsibilities:

• Allows for the implementation of “Coordinator on Duty” rotation — mimicking our “Manager on Duty” rotation — in which the COD will support various gameday activations including but not limited to:

• Asset Checks

• Assist with Zamboni Rides, as needed

• Assist with Bench Buddies, as needed

• Primary point of contact for Concourse tabling (credentials, load-in, load-out)

• Assist with Post Game Meet & Greets, as needed

Required Knowledge, Skills and Abilities:

• Bachelor’s degree in Marketing, Sports Management, Communications, Business Administration, or related discipline.

• Minimum (2) years related experience
  (Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work).

• Understanding of marketing, advertising and public relations principles and the ability to think creatively and outside of the box.

• Willingness to learn in a face paced environment.

• Demonstrated highly developed verbal, written and presentation communication skills.

• Evidence of organization and planning and ability to work on multiple projects simultaneously, under pressure with tight deadlines.

• Previous experience in a position requiring accuracy and attention to detail.

• Computer proficiency, including Microsoft Office, Excel, Power Point, Internet or other web-based applications and databases.

• Desired: previous experience working in the sports industry.

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Working Conditions:

• This position will work in event environment and maybe subject to varied temperatures.

• This position will be required to work long and unpredictable hours on weekdays, weekends and holidays as needed.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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