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Posted 9 days ago

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Ad Creative Strategist (Creative Producer)

Hong KongOn-site

AI Summary

Leads creative strategy and production for performance advertising campaigns across Meta, Google, and TikTok, iterating on creative direction based on data to improve CTR, CVR, and ROI.

About this role


Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

  • Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
  • Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
  • Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
  • Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
  • Track industry and competitor creative trends to deliver differentiated asset strategies
  • Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

What We Look For In You

  • Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
  • Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
  • Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
  • English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
  • Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
  • Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
  • Strong bilingual (English & Mandarin) ability

Nice to Haves

  • Advertising experience in crypto exchanges, fintech, or brokerage industries
  • AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
  • Video editing skills, able to independently handle post-production of assets

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!
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Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.

Skills

AIGC ToolsCopywritingCreative ProductionCreative StorytellingCTR OptimizationCVR OptimizationData-driven Creative IterationGoogle AdsMeta AdsPerformance Ad Creative StrategyProject ManagementROI MeasurementScriptwritingTikTok AdsVendor ManagementVideo Editing

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