Posted 4 days ago

Assistant Manager, Ecom UI & UX

ShanghaiRemoteFull-time

AI Summary

Analyzes consumer behavior and competitive benchmarks to plan and enhance the e-commerce store experience; creates wireframes and mockups, leads vendor design teams, and collaborates with digital marketing, store operations, and IT to implement visually appealing, user-friendly storefronts that align with brand guidelines.

About this role

YOUR MISSION

Analysis & Planning: Leverage available tools and performance data to conduct qualitative and quantitative research to understand our stores’ consumer behaviors, preference, pain points, and to evaluate the current stores’ user experiences;
Conduct competitive analysis to stay on trend, to identify industrial best practices as benchmark, seek optimization opportunities from competitors, and explore new/trending design tools, technologies across marketplaces;
User Experience Enhancement: Plan and update visual merchandising calendar for all stores ensuring company GTM calendar is followed; Create wireframes and mockups then lead operational vendor’s design team to create, implement and approve all storefront designs which are visually appealing and user-friendly interfaces that align with brand guidelines, including homepage, campaign/promotion landing page, PDP, navigations, product categorization, etc. Liaise with digital marketing content team to keep optimizing the local photo/video quality on still, on-model and creative product shooting; Monitor marketplaces’ trending keywords and ensure store product title and descriptions are stay up on trend and no organic traffic opportunities are missed;
Collaborations: Work closely with store operations, omni buying, IT, and other stakeholders to gather requirements/feedbacks and translate them into UI/UX design/enhancement solutions; Identify key performance indicators of user experience design ensuring the alignment with business needs; Drive brand experience consistency by developing and maintaining comprehensive eComm store design guideline from brand guidebook;

YOUR TALENT

Bachelor’s degree in design/creative/related areas with good business acumen.
At least 3-5 years of eCommerce UI/UX experience with a background in sporting goods
Experienced in working with internal stakeholders and external TP/DP
Design, Project management tools
Written English compulsory
Spoken English preferred

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Skills

Brand GuidelinesCompetitive AnalysisDesign Guideline DevelopmentDesign ToolsECommerce UI/UXKeyword MonitoringKPI IdentificationLanding Page DesignMockupsNavigation DesignPDP DesignPerformance Data AnalysisPhoto/video Quality OptimizationProduct CategorizationProject Management ToolsSEOStakeholder Requirements GatheringVisual MerchandisingWireframing