Assistant Media Planner
AI Summary
Supports the Client Orchestration team by assisting with campaign setup, planning, reporting, and client-facing presentations across digital, print, OOH, and TV channels.
About this role
Why You’ll Never Want to Leave
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary
The AMP is responsible for providing support for the Client Orchestration team across all aspects of its discipline as pertains to client and cross-agency work. Job responsibilities include the usage of tools and data to help support planning decisions; providing support for recurring deliverables and ad hoc projects; assisting in the maintenance of plan activity; preparing client facing presentations; connecting and collaborating across teams to accomplish work and maintain professional partner communication with external vendors.
Although this is an entry level position, relevant internships, prior agency experience (Media/Full Service) and/or academic courses related to marketing/media would be a plus.
Essential Functions / Duties:
- Assist with campaign plan creation and QA processes to set up campaigns across billing and tracking platforms (i.e. IAS, CM360, Omni) for Digital Direct, Print, OOH, National & Local TV
- Own & maintain recurring documents (monthly budgets & flowcharts)
- Track team deadlines & maintain status documents as needed (agency + client-facing)
- Pull research/data runs to assist with the planning process (e.g. MRI-Simmons, NMI, ComScore)
- Support reporting pulls, data validation, and delivery of accurate performance metrics for optimal campaign effectiveness
- Manage and review competitive data pulls & insight analysis (monthly, quarterly, and ad hoc as needed) to help develop consideration sets and rational
- Assist with strategic recommendations and client-facing presentations, under Supervisor guidance
- Assist with campaign optimization recommendations and performance troubleshooting, under Supervisor guidance
- Track day-to-day cross-team communications to ensure projects are completed in a timely manner
- Reconcile fee invoices and work with investment teams to ensure billing is completed accurately
- Pull campaign pacing and metrics to ensure investments are running properly (i.e. CM360, Innovid)
- Work with investment teams to manage timelines, ensure plans are up to date and accurate, review/create mid-flight and post-delivery reports
- Evaluate publisher proposals and assist in assessing opportunities against campaign objectives & performance goals
- Coordinate & own scheduling of publisher & external vendor meetings, while assisting in professional communication with partners on behalf of the agency
- Assist with ad hoc requests/projects as they’re assigned
Skills/Technical Knowledge:
Required:
- Experience with Microsoft Office Suite (Excel, PowerPoint, Word, Teams)
- Organized, detail-orientated and efficient; able to prioritize work in order to meet deadlines & balance two brand needs simultaneously
- Quick learner, able to connect the dots and see the big picture
- Personable and brings positive, respectful attitude to the workplace; a team player & highly collaborative
- Proactive, inquisitive, takes initiative to problem solve, raises hand for additional tasks to proactively support the team and help keep workstreams moving
- Foundational mathematical skills (calculating percentages, indices, etc.)
- Solid communication skills, both verbal & written
Preferred/Nice to Have:
- Familiarity with media planning/advertising
- MediaOcean / Prisma / Omni
- Vivvix / Pathmatics
- eTelmar (MRI-Simmons), NMI, ComScore, eMarketer, etc.
- Innovid / IAS / CM360
The salary for this position is $20/hour, based on a seven hour day. This role is non-exempt and is eligible for overtime pay.
Skills
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