Posted 2 months ago

Assistant Store Manager, Front of House, Boston

BostonOn-siteFull-time

AI Summary

An Assistant Store Manager, Front of House at Brooks Running supports store leadership to drive sales and deliver premium customer service. They lead the front-of-house team, execute community events, and coach staff to inspire runners and grow the brand.

About this role

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

Runner First
- We act in the best interest of the runner
Word is Bond
- We do what we say we’ll do
Champion Heart
- We give our all in everything we do
There is no “I” in Run
- We stay generous with our humanity
Keep Moving
- We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job:

As an Assistant Retail Store Manager, Front-of-House (FOH) Operations at Brooks, you support the leadership of a Brooks brand store and work closely with the Store Manager and Assistant Store Manager, BOH to deliver the premium service customers expect. You help lead and inspire the store team, ensuring every customer interaction reflects our mission to inspire everyone to run and be active. Your primary focus is driving sell-through and elevating team engagement across the sales floor. You support the design and execution of community building events that strengthen local relationships, deepen run culture, foster brand trust, and create meaningful sales and engagement opportunities. You partner with the Assistant Store Manager, BOH to ensure the team is fully trained on all store operations, sales process, product knowledge, and customer behavioral profiles, enabling exceptional service for every runner who walks through the door. You and your entire team are Brooks brand ambassadors that support customers of all backgrounds and abilities.

Your Responsibilities:

Partner with the Store Manager to: Lead the overall FOH operation to achieve budgeted sales and profit goals

Drive sales to meet established revenue, margin, profit, and expense targets. .

Support development of innovative grassroots community events and programs

Coach, develop, and manage performance of the store team to provide a premium level of service to our consumers; train staff to treat everyone entering the store, from elite athletes to first time runners, with the same degree of enthusiasm, support, and acceptance regardless of their abilities

Encourage an environment of sharing excitement about the run, storytelling, and supporting people’s efforts to “Live Brooks” through being active and staying healthy.

Partner with Store Manager and Community Specialist to develop and implement a store level social media plan, including social media activations (posts, stories, etc.) that highlight product and community events

Support development of community events intended to boost sales, educate and familiarize people with our brand. Lead store activations around product launches by partnering with Retail Marketing department.

Lead store activations around product launches by partnering with Retail Marketing department.

Coach and provide feedback to Sales Associates on driving product sell-through and selling techniques using the GROW and BIRCH models.

Create and manage staff incentive programs that encourage behaviors linked to Sales Associate core competencies.

Develop and facilitate quarterly sales and behavioral training for staff.

Act as a back up to place inventory orders and partner with the Brooks Distribution Center to manage inventory flow when the Store Manager and BOH Assistant Store Manager are on scheduled PTO.

Create store schedules for effective staffing when the BOH Assistant Store Manager is on scheduled PTO.

Work the sales floor – be an expert at product knowledge, driving sell-through, and service-oriented storytelling.

Provide feedback and analysis to the Store Manager and Manager, Retail Operations on a regular basis to ensure the store is operating at the high level of service and performance that customers expect.

Qualifications:

Associate’s degree in Sales, Marketing, Business Administration, or related field; equivalent years of experience can be considered in lieu of degree(s)

3+ years of experience in retail; previous event support and/or sales training experience preferred

1+ year of leadership experience within the retail industry, preferred

Knowledge of retail math, inventory management, turn, gross-margin, open-to-buy, product merchandising, and retail selling skills

Knowledge of performance athletic footwear/apparel/accessories and their related technologies

Ability to lift up to 50 lbs. and stand for extended periods

Ability to successfully lead independently or alongside the store manager

Demonstration of innovation and initiative - always looking at improving processes while also displaying a willingness to dive into the details and help out wherever necessary.

Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”

Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company

Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication

Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another

Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community

Highly motivated and energetic with an enthusiastic attitude

Embraces and lives the Brooks values!