Associate Director, Family Recruitment & Engagement

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential and it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve. Our non-profit network of public elementary charter schools propels student achievement, develops exceptional educators, and partners with parents who enable high-quality public schools to thrive in their community. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. At Rocketship Public Schools, we are unleashing potential.

The Associate Director, Family Recruitment & Engagement leads regional strategies that support enrollment, retention, and family engagement goals. This role oversees Family Recruitment staff, manages community partnerships and enrollment systems, and works closely with school and network teams to ensure a positive family experience.

Strategic Leadership and Team Management (35%)

Lead and develop Family Recruitment staff.

Set regional recruitment and engagement goals aligned with enrollment targets.

Monitor performance through data and accountability systems.

Partner with leaders to identify enrollment opportunities and challenges.

Develop recruitment strategies to meet enrollment goals.

Build partnerships with community organizations and local leaders.

Oversee recruitment events, school tours, and outreach efforts.

Collaborate with Marketing and Communications on family outreach.

Support regional family engagement initiatives.

Develop tools and best practices for schools.

Coordinate family events and leadership opportunities.

Partner with school leaders to improve family participation and retention.

Oversee family facing recruitment and enrollment data systems to ensure accuracy, consistency, and compliance.

Analyze recruitment, enrollment, retention, and engagement data to inform strategy and decision making.

Ensure lottery and enrollment data integrity in partnership with network enrollment teams.

Create and maintain dashboards, reports, and forecasts related to recruitment and family engagement performance.

Utilize data to identify enrollment risks and develop proactive solutions.