Associate Director, Integrated Media

Overview

Go Fish is seeking an Associate Director, Integrated Media to lead integrated media strategy, client partnership, performance, and team development across a portfolio of complex accounts.

In this role, you’ll provide senior strategic oversight across media planning, investment, activation, optimization, and measurement. You’ll work closely with client and agency leadership to connect media strategy to broader business goals, guide high-impact decisions, and ensure teams are delivering thoughtful, integrated, and measurable solutions.

You’ll also play a critical role in developing Managers and Sr. Managers, strengthening department processes, and raising the quality and consistency of work across the Integrated Media team. This role is ideal for a proven media leader who can balance strategic vision, client influence, portfolio health, team leadership, operational excellence, and agency growth.

What You’ll Do

Strategic Media Leadership

• Set the strategic direction for integrated media across a portfolio of complex clients and business challenges
• Translate client business priorities, audience needs, market conditions, competitive dynamics, and performance data into clear media investment strategies
• Guide teams in developing integrated plans across paid search, paid social, programmatic, display, video, streaming, direct media, traditional media, and emerging channels
• Ensure media strategies reflect the full customer journey and clearly define the role of each channel, audience, message, and investment
• Challenge teams to connect platform and channel recommendations to broader marketing and business outcomes
• Oversee annual planning, major campaign planning, portfolio investment strategy, and long-term media roadmaps
• Guide the development of KPI frameworks, testing strategies, measurement plans, and investment priorities
• Evaluate strategic tradeoffs across growth, efficiency, scale, reach, frequency, brand impact, and measurable business performance
• Provide senior-level review and direction on complex media plans, presentations, and strategic recommendations
• Ensure media strategies remain adaptable to changes in client priorities, market conditions, consumer behavior, technology, and performance
• Establish a consistent standard for strategic quality across assigned accounts and teams

Portfolio Performance & Business Impact

• Oversee the performance, strategic health, and delivery quality of a portfolio of accounts
• Ensure teams are proactively managing toward client business goals, not only platform or campaign metrics
• Identify portfolio-wide trends, risks, opportunities, and areas requiring senior intervention
• Guide teams through complex performance challenges and high-stakes investment decisions
• Evaluate whether media programs are delivering meaningful business impact and recommend strategic shifts when needed
• Oversee budget allocation, reallocation, scaling decisions, and performance recovery strategies
• Ensure optimization and testing approaches are supported by clear hypotheses, measurable objectives, and actionable learning agendas
• Establish expectations for proactive account management, performance communication, and strategic evolution
• Monitor client confidence, account health, delivery quality, and team effectiveness across the portfolio
• Identify opportunities to expand agency capabilities, increase media investment, or deepen client relationships
• Partner with agency leadership on client retention, recovery, and growth strategies
• Escalate significant performance, financial, operational, or relationship risks with clear context and recommended solutions

Measurement, Insights & Decision-Making

• Define expectations for how teams measure, analyze, and communicate media performance
• Ensure reporting and analysis connect media activity to client business outcomes and strategic priorities
• Guide teams in moving beyond descriptive reporting toward meaningful interpretation and decision-making
• Evaluate the appropriate use of attribution, incrementality, lift studies, marketing mix modeling, business data, and platform reporting
• Partner with analytics and measurement leaders to improve tracking, reporting systems, data quality, and performance visibility
• Help clients understand the strengths, limitations, and appropriate applications of available measurement approaches
• Guide the development of KPI frameworks, benchmarks, forecasting models, and performance targets
• Ensure test results and account learnings are documented, shared, and applied across the portfolio
• Identify measurement gaps and champion solutions that improve confidence in media decision-making
• Connect media investment to lead quality, customer acquisition, revenue, sales, brand impact, or other relevant business outcomes
• Use portfolio insights to influence broader agency approaches, best practices, and strategic recommendations

Executive Client Partnership

• Serve as a senior strategic media partner to client executives and key decision-makers
• Lead high-level conversations related to business goals, media investment, performance, market opportunity, and long-term planning
• Build a deep understanding of client industries, business models, customer journeys, competitive environments, and growth priorities
• Influence client decisions through clear strategic recommendations, data, market context, and sound business judgment
• Guide clients through performance challenges, organizational changes, market shifts, and changes in consumer or platform behavior
• Communicate complex media concepts, risks, and tradeoffs in clear and accessible business language
• Establish realistic expectations and provide transparent guidance on what media can and cannot accomplish
• Build client confidence through proactive leadership, strategic foresight, accountability, and consistent follow-through
• Partner with Client Strategy and agency leadership to align media recommendations with broader business and marketing priorities
• Lead or support sensitive client conversations, performance recovery plans, and relationship-management efforts
• Identify and advance opportunities to expand the agency relationship, introduce new capabilities, or increase strategic value
• Represent the Integrated Media team in executive-level client meetings, annual planning sessions, and business reviews

Integrated Agency Leadership

• Lead cross-functional collaboration across Integrated Media, Client Strategy, analytics, creative, organic, web, and other agency disciplines
• Ensure integrated teams operate against a shared business and audience strategy
• Bring together the appropriate expertise to solve complex client, performance, and operational challenges
• Influence broader agency strategy by contributing media insights, market intelligence, and client needs
• Ensure media recommendations are informed by creative, messaging, customer experience, landing-page, measurement, and organic considerations
• Resolve cross-functional ownership, communication, quality, and workflow gaps
• Establish clarity around roles, responsibilities, decision-making, and accountability across major initiatives
• Represent Integrated Media in leadership, planning, staffing, and operational discussions
• Strengthen collaboration and knowledge-sharing across disciplines
• Advocate for integrated solutions that improve both client outcomes and agency delivery
• Help evolve how Integrated Media works with other departments as agency capabilities and client needs change

Team Leadership & Development

• Lead, coach, and develop Sr. Managers, Managers, and other assigned team members
• Establish clear expectations for strategic leadership, client ownership, performance management, and people development
• Help Sr. Managers and Managers strengthen their judgment, delegation, coaching, communication, and decision-making