Posted 1 month ago

Associate Director, Programmatic (Auto)

El Segundo, CAOn-siteFull-time

AI Summary

Senior programmatic leader responsible for guiding strategy, mentoring a programmatic team, and coordinating data-driven media approaches with clients and internal stakeholders.

About this role

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Strategic Responsibilities

Work with Clients and Business leads to co-develop strategies that fully leverage programmatic media’s potential.

Maintain strong knowledge in the sourcing, cultivation and evaluation the unique talent skillsets required to excel in the programmatic media management

Collaborate with Clients, the marketplace and Canvas internal teams on data-driven targeting and measurement strategies. Participate in partner evaluation and procurement processes in conjunction with Canvas data leads

Work with platform partners to develop strategic framework promoting innovation, intelligent utilization, efficient operation and constantly improving Canvas team member proficiency

Contribute to business development efforts crafting integrated strategies and leveraging expertise and capabilities of data-driven media

Leadership

Serve as mentor to programmatic team, delivering guidance on business challenges and helping to remove barriers to team excellence

Educate internal and external teams on the programmatic landscape

Support the programmatic team in their collaboration with Clients and other Canvas teams, ensuring the team’s perspective and needs are reflecting in planning commitments

Continuously educate programmatic team members on the holistic media landscape and maintain currency with relevant marketplace developments

Work with direct investment teams to direct integrated approaches with programmatic to achieve client reach and frequency objectives

Work with platform partners and programmatic team members to ensure optimal campaign management operations

Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance

Qualifications

5+ years of experience in programmatic media

3+ years mentoring and developing staff

Strong presentation skills, ability to communicate to internal managers and clients

2+ years working in TTD & DV360

Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports

High level proficiency and knowledge of Microsoft Office products as well as planning tools

Strong organizational and analytical skills

Proven ability to maintain strong internal, external, and client relationships

Bachelor’s degree preferred

Skills

Campaign ManagementClient Relationship ManagementData-driven Media StrategiesData-driven TargetingDV360Leadership And MentoringMeasurement StrategiesMicrosoft OfficePartner EvaluationPlanning ToolsPlatform PartnershipsPresentation SkillsProcurement ProcessesProgrammatic MediaTTD

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