Posted 4 days ago
Associate Lecturer - Customer Relationship Management (HE10)
AI Summary
Teach the Customer Relationship Management module, covering business analytics applications such as clustering, association rule mining, prediction models for acquisition and churn, human mobility analysis, and fraud detection.
About this role
Customer Relationship Management
This module introduces business analytics applications in marketing and customer relationship management (CRM). The topics covered include clustering models for customer segmentation, patterns and association rule mining for market basket analysis, prediction models for customer acquisition and churn analysis, analysis of human mobility patterns, and predictive models for fraud detection.
Job requirements
• A Master's degree from a reputable university. A Doctorate degree would be an advantage.
• At least 2 years of teaching experience at tertiary level
• 5 years of relevant working experience would be an advantage
We regret that only shortlisted candidates will be notified.
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