Associate Manager Consumer Insights

Job Details:

SUMMARY: The Associate Manager Consumer Insights will independently manage defined consumer research projects and contribute to broader learning plans for assigned brands, businesses, or workstreams within the Tyson Foods portfolio. This role will partner with business teams and research suppliers to clarify research needs, execute high-quality studies, analyze and synthesize learning, and develop increasingly independent recommendations for business partners.

RESPONSIBILITIES:

• Partner with cross-functional business stakeholders in the Business Units, Innovation, Marketing, R&D, Sales, suppliers, agencies, consultants, and other senior Insights team members to clarify business objectives, research questions, decisions, and action standards.
• Independently manage defined research projects from brief development through final recommendation.
• Manage external suppliers and DIY projects through all stages of the research process, including design, programming, fieldwork, analysis, quality control, timing, and budget.
• Contribute to the synthesis of consumer learnings that tell a cohesive and actionable story, share learnings with business partners.
• Integrate relevant primary, secondary, syndicated scanner and panel data as well as prior research into analysis when relevant.
• Maintain organized research files and add completed learning, metadata, and supporting materials to the team’s insights repository.
• Support Managers and Senior Managers on broader learning agendas and complex strategic initiatives

REQUIREMENTS:

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required.
• EXPERIENCE: 2+ years of relevant experience on the manufacturer side or supplier side, preferably within or supporting a branded consumer packaged goods company. Innovation and food industry experience a plus.
• COMPUTER SKILLS: Proficiency with Microsoft 365 and the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools
• SPECIAL SKILLS:
  • Demonstrated success in using insights to inform business decisions.
  • Must be able to develop and share objective point-of-view while building constructive rapport with internal cross functionals and outside research suppliers.
  • Excellent planning and project management skills.
  • Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
  • Sound judgment when working with confidential information and AI-generated content.
  • Willingness to use a Test-and-learn approach to explore emerging research methods.
  • Working knowledge of marketing and market research fundamentals, including hands-on experience supporting or leading qualitative or quantitative research in some of the following areas: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches
  • undefined
  • SUPERVISORY: None
  • TRAVEL: Periodic

• Position Specific Requirements:
  • Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
  • Must reside in the United States to be considered.
  • Local candidates will be given priority.
  • Sponsorship is not available for this position

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

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Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.