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Canvas Worldwide

Posted 1 month ago

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Associate, Programmatic (Hyundai)

El Segundo, CAOn-siteFull-time

AI Summary

Associate role focusing on programmatic DSP management, audience development, campaign setup, optimization, reporting, and collaboration with Analytics and Ad Ops.

About this role

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Primary Platform Responsibility - DSP (Demand Side Platform)

  • Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
  • Audience development: Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
  • Develop test and learn process beginning with trailer launches to identify audiences for main campaigns
  • Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
  • Bulk updating of campaigns, budget management, and troubleshooting platform issues
  • Work collaboratively with Analytics + Ad Ops teams on tagging requirements to QA performance
  • Reporting: Daily pacing and performance review to optimize within short flight windows
  • Applying insights to put together recommendations and set up campaigns
  • Clear communication on if deadlines will not be met to manage expectations

    • Secondary Platform Responsibility - Partner Platforms

  • Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns.
  • Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
  • Communicate outwardly on partner recommendations + rationales to share feedback on partners

    • Qualifications

  • Bachelor’s Degree Preferred
  • Interest in auto preferred
  • Be proactive: Show interest in constantly learning and growing
  • Be outgoing: Lots of communication with internal teams and outside vendors required
  • Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
  • Detail-oriented with strong attention to follow through
  • Strong Microsoft Office skills - especially Excel
  • Ability to be flexible and a team member
  • Willing to work in a fast-paced environment

    • Skills

    Audience DevelopmentBudget ManagementCampaign ManagementData AnalysisData Reporting ToolsDSP PlatformsExcel Advanced SkillsPacing And Performance OptimizationPartner PlatformsReportingTagging And QATroubleshooting Platform IssuesVerificationWorkflow Management

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