ATL Marketing Manager (f/m/x)

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.

As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

• Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
• We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
•  Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
•  Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
•  Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
•  Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
•  Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
•  Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
•  Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

Qualifications

•  2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
•  Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
•  Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
•  Experience in managing agency and media supplier relationships.
•  Excellent communication skills; fluency in English is essential.
•  Experience with programmatic media buying is a plus.
•  Experience in shaping creative strategy and direction is a plus.
•  Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
•  High motivation, adaptability, and a drive to challenge the status quo

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
• More than 90 different nationalities make up a truly international and diverse working environment

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact
Cezary Sliszka

cezary.sliszka@auto1.com

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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