B2B CVM Manager

The kariera.gr Recruitment Services team is seeking, on behalf of our client, a leading telecommunications provider in Greece, a motivated B2B CRM & CVM Manager to join its B2B CRM team and contribute to the implementation and optimization of customer value management initiatives.

Your mission is to support the design and execution of data-driven CRM/CVM campaigns that enhance SME customer value, drive revenue growth and retention, and translate customer insights into measurable business results.

Key Responsibilities

• Design, develop, and execute CRM/CVM campaigns aligned with business objectives, including target audience selection, offer configuration, channel selection, and campaign scheduling.

• Support customer segmentation and targeting activities based on customer behavior, industry, and commercial opportunities.

• Contribute to SME customer lifecycle initiatives, including acquisition, retention, upselling, cross-selling, churn prevention, and revenue growth.

• Analyze customer behavior and campaign results to identify insights and recommend optimization opportunities.

• Use IBM SPSS Modeler or other analytical and data mining tools to analyze customer datasets and identify opportunities for campaign improvement.

• Monitor campaign performance, track key performance indicators (KPIs), and prepare regular and ad hoc reports.

• Collaborate with Product, Analytics, Sales, Finance, and IT teams to support effective campaign implementation and alignment with business objectives.

• Stay up to date with CRM best practices, customer analytics, and developments in the telecommunications industry.

Requirements

• 2–4 years of relevant experience in CRM/CVM, campaign management, customer analytics, or B2B sales within a call center environment.

• Bachelor's degree in Statistics, Mathematics, Marketing, Finance, Computer Science, Business Administration, or a related field.

• Strong analytical skills and business understanding, with the ability to interpret data and translate customer insights into actionable recommendations.

• Experience with data analysis or data mining tools; knowledge of IBM SPSS Modeler will be considered an asset.

• Understanding of B2B/SME customer lifecycle management, customer segmentation, and commercial campaigns.

• Ability to identify customer growth opportunities and contribute to revenue-generating initiatives.

• Good communication and collaboration skills, with the ability to work effectively across different teams.

• Results-oriented mindset and ability to work in a fast-paced environment.

• Very good command of English.

Additional qualifications considered an asset:

• Experience in the telecommunications industry.

• Familiarity with SQL and CRM or campaign management tools.

What Our Client Offers

• Competitive salary package and annual bonus.

• Wellness programs supporting your health and well-being.

• Mobile voice and data plan.

• Discounts on Fixed, Mobile, and TV services for you, your friends, and your family.

• Flexible working arrangements, including work-from-home options.

• Private health insurance.