B2B Graphic Designer
AI Summary
Designs and develops high-converting static B2B ad creatives for digital campaigns, translating campaign strategy and ICP insights into compelling visuals across platforms like LinkedIn, Google Display, and Meta.
About this role
Job Title: B2B Graphic Designer
Location: Remote
Working Hours: Eastern Standard Time (U.S. Hours)
Engagement: Full-Time - Independant Contractor
About the Role
Pavago on belaf of their client is hiring a B2B Graphic Designer who understands how to create ** high-performing static ad creatives for cold audiences **.
This role is designed for a designer who can take go-to-market messaging, campaign strategy, and ICP insights and translate them into ** visually compelling ad creatives that drive clicks and conversions.**
You will work closely with marketing and growth teams to produce ad creatives used across **LinkedIn, Google Display, Meta, and other digital platforms **.
The ideal candidate understands **B2B advertising psychology **, can design for ** performance **, and enjoys testing creative variations to improve campaign results.
Key Responsibilities
Ad Creative Design
- Design high-converting static B2B ad creatives for platforms such as ** LinkedIn, Google Display, and Meta **.
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
- Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and CTAs.
- Create assets in multiple formats and dimensions to meet the requirements of different ad platforms.
- Maintain strong brand consistency while tailoring creatives for different audience segments.
Creative Strategy & Collaboration
- Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction.
- Collaborate with marketing and growth teams to ensure creative assets align with **campaign performance goals **.
- Participate in campaign brainstorming and contribute **creative ideas for new ad concepts **.
- Review performance insights with the marketing team and iterate on creative designs based on results.
Creative Production & Workflow
- Manage multiple ad creative projects while maintaining **high quality and meeting deadlines **.
- Build and maintain a **library of creative assets, templates, and brand materials **.
- Develop design templates and repeatable frameworks for scalable ad production.
- Use **AI tools to accelerate ideation, concept development, and creative workflows **.
Must Haves
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
- A strong portfolio showcasing **static ad creatives for platforms like LinkedIn, Google Display, or Meta **.
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or ** Canva **.
- Ability to translate **marketing strategy and messaging into compelling visual designs **.
- Understanding of **B2B audience conversion principles **, including messaging hierarchy, visual attention, and CTA placement.
- Familiarity with AI design tools such as ** Midjourney, Adobe Firefly, or ChatGPT** to support ideation and creative workflows.
Nice to Have
- Experience working with **performance marketing or demand generation teams **.
- Familiarity with advertising performance metrics such as **CTR, CPC, and conversion rates **.
- Experience creating **motion graphics or animated ads **.
- Background in **SaaS, technology, or professional services marketing **.
- Experience using project management tools such as **ClickUp, Asana, or Notion **.
Interview Process
- Initial Screening (Pavago)
Brief discussion to review experience and portfolio.
- Portfolio & Creative Review
Discussion focused on past B2B ad creative work and design approach.
- Client Interview
Conversation with the hiring team focused on collaboration and campaign work.
- Final Interview
Final alignment and expectations.
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