Posted 12 days ago

B2B Marketing & Sales Enablement Manager (Zendit)

MinskHybrid

AI Summary

Owns the B2B marketing and sales enablement funnel for a digital payments API platform, driving demand generation, lead management, and sales-ready collateral while stewarding the Zendit brand.

About this role

Zendit is IDT’s B2B digital payments API platform — enabling mobile top-ups, eSIMs, digital gift cards, and payment services for developers and enterprises worldwide. The product is live, the customer base is growing, and we are now investing in the marketing engine that turns pipeline into revenue.

We are looking for a hands-on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close. You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events.

This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams.

Responsibilities:

1. Demand Gen & Lead Management:

Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers.
Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences.
Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution.

2. Sales Enablement & Launches:

Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap.
Lead end-to-end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels.

3. Website & Brand Awareness:

Own zendit.io: drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console).
Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities.

4. Trade Events:

Manage end-to-end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post-event lead follow-up.
Equip sales with strategic pre- and post-event briefs.

Requirements:

Experience & Knowledge:

5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product.

Demonstrated experience running demand-generation campaigns with measurable ROI.

Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion.

Experience marketing to technical or developer audiences is a strong plus.

English proficiency - C1.

Tools & Tech:

Automation: HubSpot expert (workflows, sequences, dashboards).

Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO).

Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs.

Skills:

Copywriting: Concise, compelling writing across emails, web, and collateral.
Collaboration: Works seamlessly with Sales, Product, and Engineering.
Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting).

We offer you:

Remote b2b or on-site employment (Belarus-Moldova) work opportunity!

Stable job with long-term growth perspective.

Competitive salary with annual performance review.

Really good hardware.

An exciting and challenging job with talented people around.

Continuous learning and career growth opportunities.

Compensation for professional training, seminars, and conferences.

Referral program – get rewarded for helping us grow the team with talented people.

B2B Marketing & Sales Enablement Manager (Zendit)

About this role

Responsibilities:

Requirements:

We offer you:

Skills

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