BDR
AI Summary
A BDR at Conekta generates and owns pipeline through outbound strategies (LinkedIn, email, calls), collaborates with Account Executives, and uses CRM and analytics to qualify leads and optimize conversion in a fintech environment.
About this role
The basics:
Have at least a potential of 20+ users (to ensure the sales reps were looking for large enough opportunities).
Have no fundamental “red flags” or deal-breakers
The BDR clearly generated (no poaching from “inbound” leads or other SDRs.
The BDR day to day:
Own pipeline generation – Proactively identify and engage potential clients through outbound strategies (LinkedIn, email, calls, and creative outreach).
Be a Thought Challenger – Understand market/customer pain points and challenge their mindset to present how Conekta's solutions drive business impact.
Master Social Selling – Leverage LinkedIn and other platforms to build credibility, nurture relationships, and convert leads.
Think Outside the Box – Use innovative and data-driven approaches to increase conversion rates and open new business opportunities.
Collaborate with Account Executives – Qualify leads thoroughly and ensure seamless handoff to the sales team for closing.
Analyze & Optimize – Track outreach performance, test new messaging, and iterate strategies to improve conversion rates.
Become an Industry Expert – Stay up to date with fintech trends and competitive insights to educate prospects effectively.
Competencies Required
Strategic Prospecting & Lead Generation
- Ability to identify, engage, and nurture high-quality leads.
- Skilled in social selling, cold outreach, and referral-based networking.
- Knows how to leverage CRM tools (Salesforce) and automation tools to maximize efficiency.
Analytical & Data-Driven Approach
- Comfortable working with data insights and KPIs to optimize lead conversion.
- Uses A/B testing and other methodologies to refine messaging and outreach strategies.
Creative Problem-Solving & Growth Mindset
- Challenges traditional sales methods and explores new ways to connect with prospects.
- Adapts quickly to changing market dynamics and is always looking for the “how” instead of excuses.
- Comfortable working in a fast-paced startup environment with shifting priorities.
Persuasive Communication & Storytelling
- Ability to influence decision-makers by articulating Conekta’s value proposition effectively.
- Uses strong negotiation and consultative selling skills to engage prospects.
- Writes compelling and personalized email sequences, LinkedIn messages, and cold call scripts.
Collaboration & Teamwork
- Works closely with Account Executives, Marketing, and Product teams to align on strategy.
- Understands how to share insights and feedback to improve messaging and approach.
Ownership & Accountability
- Takes full responsibility for pipeline health and quota achievement.
- Constantly tracks personal performance and proactively seeks improvement.
- Thrives in a role where autonomy and results-driven execution are key.
What You Need
- We’re looking for someone with a technical background, such as Computer Sciences Engineering, Industrial Engineering, Mechatronics, or similar fields.
- Passionate about the fintech world and becoming a commercial expert
- 1-2 years of experience in outbound sales, business development, or lead generation (preferably in fintech, SaaS, or startups).
- Proven success in prospecting and qualifying leads.
- Experience with social selling, CRM tools (Salesforce), and automation tools.
- Strong communication skills in both English and Spanish.
- A data-driven mindset to measure and optimize performance.
Skills
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.
